Vevo, the world’s leading music video network released the complete list for its highly anticipated Vevo “DSCVR Artists to Watch” 2023 campaign. Starting today, Monday, November 28th, Vevo’s DSCVR ATW is showcasing high-quality live performance video content from the class of 2023, with unique performances from each artist, shot exclusively for Vevo.
Vevo’s Artists to Watch content will also see the official launch of a brand-new DSCVR set. The new set was designed to help artists express themselves in new and interesting ways through visually striking elements like new entry points, columns, corridors, archways, and windows. Highlighted from the class of 2023 is GloRilla, an award-winning hip-hop artist from the North Memphis neighborhood of Frayser, Tennessee.
GloRilla – “Tomorrow” Vevo DSCVR ATW 2023
“GloRilla has been an artist that I have been watching for a while and as her popularity grew, I realized that she was a star. She has been collaborating with some of the biggest names in hip-hop and continues to make hits. She has a different style and dope flow that puts her over the edge, and I can’t wait to see what fire she drops in 2023.” – stated Mika Sunga, Senior Manager, Music Programming
The foundation of GloRilla’s success started back at home, where she was home-schooled by her mother and spent time singing in church. By the time she reached high school, GloRilla moved in with her father, where she traded her church singing for listening to Chief Keef. It was at the behest of her cousin that she entered the studio for the first time to lay down tracks, perfecting her art while working odd jobs. She released tracks under the name GloRilla, a unique twist on her name, Gloria.
Hitkidd, GloRilla – “F.N.F. (Let’s Go)” music video
However, it wasn’t until 2021 that GloRilla finally quit her day job and dedicated her all to rapping full-time. Her breakout single “FNF (Let’s Go)” sparked the viral #FNFChallenge, spawned a dynamic remix with Latto and JT, and paved the way for the rising star to sign with Yo Gotti’s prestigious CMG record label in partnership with Interscope Records.
GloRilla & Cardi B – “Tomorrow 2” music video
GloRilla followed up her anthem with an explosive collaboration with Cardi B on “Tomorrow 2,” which debuted in the Top 10 on the Billboard Hot 100 and accumulated over 25 million views in just three weeks.
“I’m truly grateful for VEVO’s support, recognition and platform to showcase my abilities. I’m still evolving as an artist, but I appreciate VEVO for believing in my potential and highlighting my music. It’s been a whirlwind year, but I’m excited to keep growing and grinding.”– stated GloRilla
The swift rise earned GloRilla the Breakthrough Artist at the 2022 BET Hip-Hop Awards and a nomination for Favorite Female Hip-Hop Artist at the American Music Awards. 2022 also saw the release of GloRilla’s debut EP, “Anyway’s Life’s Great…” There’s no limit for Glo, as she navigates the next chapter of her budding career.
Vevo DSCVR Artists to Watch 2023
“We are so proud to announce our annual taste-making program, DSCVR Artists to Watch. This series is the brainchild of our in-house team of music lovers who are always so driven to have the opportunity to shine a spotlight on the best up-and-coming acts. Through our marketing and promotional efforts, large distribution network, and stellar production team, Vevo is able to support artists of all genres and at all stages of their careers. Through close collaboration with both artists and their teams, we work to make sure that every part of this campaign serves them.” – stated JP Evangelista, SVP of Content, Programming & Marketing, Vevo
Born out of Vevo’s taste-maker series and brand DSCVR, “DSCVR Artists To Watch” is now in its 9th year. With a record-breaking 550 submissions, the current list consists of 20 global artists whom Vevo has tipped to break through to the mainstream.
Vevo’s DSCVR ATW program is one of the most highly anticipated and competitive lists in the emerging music space, as the artists and bands that make it receive critical exposure and promotion that help propel their careers. ATW artists and bands will be marketed and featured in Vevo’s expert music video programming via playlists and editorial features across Vevo’s network, including YouTube and connected TV platforms, such as Roku, Samsung TV Plus, and Apple TV.
GloRilla – “Tomorrow” single
We recommend adding GloRilla’s “Tomorrow” single to your favorite rap playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Disclaimer:This post contains affiliate links. If you make a purchase after clicking a link, we’ll collect a share of sales or other compensation.