Latto is a famous Atlanta-raised rap artist from Columbus, Ohio. Not too long ago, she performed her “Sunshine” single LIVE via her Vevo Ctrl session.
Latto – “Sunshine” performance video | Vevo LIFT
Vevo closely collaborated with Latto to build a world based on transformation. Inspired by the metamorphosis that flowers go through as they grow. After trudging through the dirt in “Stepper‘s” earthy, gritty set, “Sunshine” lets Latto bloom. Clad in head-to-toe pale yellow, she wanders through a field of sunflowers – a beautiful, poetic nod to her growth as an artist, while still acknowledging her roots. Furthermore, “Sunshine” is Latto’s second performance in her LIFT series and it is featured on her critically acclaimed sophomore album, “777.”
Previously, Latto has worked with Vevo for Ctrl performances of 777’s “Wheelie” and “Trust No B*tch,” and a Ctrl At Home performance of “Youngest N Richest” from her 2020 album, Queen of Da Souf.
Latto | Vevo LIFT
“We’ve loved working with Latto on her previous Vevo Ctrl performances and were so pleased to partner with her again on her LIFT campaign. Seeing her blossom from one of the world’s best-emerging talents into the superstar that she is today has been such a privilege. Her drive, passion, enthusiasm, and creative know-how made this campaign all the more exciting for us to collaborate with her. We have no doubt that her raw talent and determination will take her even further and are thrilled to be a part of her journey to the top.” – stated Jordan Glickson, Vice President, Music & Talent, Vevo
Vevo’s LIFT program connects today’s up-and-coming and most relevant artists to audiences around the world through music video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Doja Cat, Jorja Smith, Givēon, Ella Mai, and more.
We recommend adding Latto’s “Sunshine” single to your favorite contemporary rap playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Disclaimer: This post, contains affiliate links, and we may be compensated if you make a purchase through links on our website.