Latto is a famous Atlanta-raised rap artist from Columbus, Ohio. Not too long ago, she performed her “Stepper” single LIVE via her Vevo Ctrl session. The LIFT crew flew to Atlanta for the shoot and chose a spot a couple of miles from Latto’s Clayton County home turf.
Latto – “Stepper” performance video | Vevo LIFT
Vevo closely collaborated with Latto to build a world based on transformation. Inspired by the metamorphosis that flowers go through as they grow, “Stepper” kicks off with Latto cornered by piles of dirt in a dim, minimalistic room. Like a seedling making its way through the soil to see the sun, Latto steadfastly inches her way closer to the camera. A poetic nod to her artistic growth, Latto trudges through the shifting dirt and kicks up anything standing in her way.
Latto, a recent BET “Best New Artist” winner, has previously worked with Vevo for Ctrl performances of 777’s “Wheelie” and “Trust No B*tch.” Also, she has participated in a Ctrl At Home performance of “Youngest N Richest” from her 2020 album, Queen of Da Souf.
“Trust No B*tch” performance – Vevo Ctrl
“We’ve loved working with Latto on her previous Vevo Ctrl performances and were so pleased to partner with her again on her LIFT campaign. Seeing her blossom from one of the world’s best-emerging talents into the superstar that she is today has been such a privilege. Her drive, passion, enthusiasm, and creative know-how made this campaign all the more exciting for us to collaborate with her. We have no doubt that her raw talent and determination will take her even further and are thrilled to be a part of her journey to the top.” – stated Jordan Glickson, Vice President, Music & Talent, Vevo
Latto has been making a name for herself since she was eight years old and hasn’t stopped since. In 2020, she landed a deal with RCA Records. In the past two and a half years, the 23-year-old released her project, Queen of Da Souf, following her most recent album, “777,” while continuing to elevate and garner accolade after accolade.
Latto is the first female rapper to ever have a #1 record on Pop, Rhythm, and Urban Radio with the same single, “Big Energy.” She’s the first solo female rapper from Atlanta to receive an RIAA certification (both Gold and Platinum). Also, she amassed her first top five hit on the Billboard Hot 100 with the RIAA-certified Platinum single, “Big Energy,” which peaked at #3.
Latto has performed on various late-night television shows and televised award shows including the 2022 Billboard Music Awards, The Tonight Show Starring Jimmy Fallon, Late Night With Seth Meyers, and BET Awards. The recent BET “Best New Artist” winner is embracing this new phase in her career – manifesting good fortune and hitting bar after bar with witty, captivating lyrics, but staying true to herself and her roots. Big Latto’s ‘got that real big energy’ and shows no signs of stopping.
We recommend adding Latto’s “Stepper” single to your favorite contemporary rap playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Disclaimer:This post, contains affiliate links, and we may be compensated if you make a purchase through links on our website.