viisi press photo
Photo by Sj Spreng

Exploring viisi’s “Hate U” single: A Post-Breakup Anthem

viisi (@itsviisi) is a genre-defying, LA-based artist from Winnipeg, Manitoba, Canada. Not too long ago, he released a lyric video for his post-breakup anthem, “hate u,” via vnclm_ / Atlantic.

viisi – “hate u” lyric video

“This single is my breakup anthem. It’s a song riddled with resentment towards a past relationship. Starting as a broken man and working my way into finding my self-confidence but keeping my light-heartedness throughout by knowing that no matter how much you hate me, I love how you can always f*** me like I’m somebody else.” – viisi admitted

‘hate u’ is about emerging from heartbreak and stepping back into your confidence. With witty jabs and mischievous notes of sarcasm, viisi finds the silver lining of a breakup. Furthermore, “hate u” leaves listeners wanting more with rising tension built around sharp energetic rushes and dark melodic slow burns. viisi’s defining vocals refuse to fit in a box with saccharine pop tendencies at the chorus and infectious hip-hop flow in his verses.


viisi - “hate u” photo

viisi dropped his first rough cut as a high school freshman at the age of 14. Five years later, he was touring Europe, playing packed-out shows in the South of France. viisi later collaborated with artists such as Chelsea Collins and Kayla DiVenere.

Initially sparked by his father during his teenage years, viisi was introduced to select verses from ‘90s hip-hop pioneers and the most controversial rapper of his time, Eminem. viisi was profoundly impacted by his connection to Hip Hop’s cutting and unapologetic persona.

viisi’s father was careful to only show his son lines that connect at a deeper level from cuts like the classic “Stan” single by Eminem. Not satisfied with only hearing bits and pieces, viisi did what any typical adolescent would do: he snuck out an old laptop and dove deep down the hip-hop rabbit hole. Eminem led to Dr. Dre., Dr. Dre to Tupac, and Tupac to Biggie. Soon enough, viisi’s obsession provided an escape that quickly evolved.


viisi - “hate u” photo

Based on the Finnish word for “five,” viisi represents past, present, and future. He returns to push the boundaries of what it means to be an artist in his upcoming “Liiminal” series. Through his powerful and raw storytelling, his music transcends unique and universal human experiences that have shaped him as an artist and individual.

With lyrical honesty and unwavering dedication to his craft, viisi is unafraid to delve into his personal experiences such as family struggles, fallouts with loved ones, career choices, failing, self-worth, and more. Writing prose with messages of life and dreams and of merit and substance, his visceral approach to the story of his evolution will surely leave fans moved and stunned.

viisi – “hate u” single

viisi - hate u cover

We recommend adding viisi’s “hate u” single to your favorite alternative rap playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music and positive entertainment news. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Also, don’t forget to subscribe to our newsletter, support our merchandise, and become a Patron of Bong Mines Entertainment. Disclaimer: This post contains Apple Music affiliate links. We may earn an affiliate commission when you buy through links on our site. That little compensation will be used towards keeping this website up and running.

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