Vevo, the world’s leading music video network, recently announced how it will celebrate and honor the historic 50th Anniversary of Hip Hop. To kick off the celebrations, they teamed up with Chuck D for an exclusive look behind the scenes of Public Enemy’s groundbreaking music video for “Fight the Power” via Vevo Footnotes. The legendary song is featured on Public Enemy’s critically acclaimed album, Fear of a Black Planet.
“We knew we were doing something historical,” stated Chuck D, who later explained the writing process, the concept for the video, the alloy of sounds used, and the public reception of the Spike Lee-directed video.
Public Enemy – “The Making of ‘Fight the Power” (Vevo Footnotes)
“Hip Hop turning 50 means that there can be no doubt, no argument, no ignorance about its consequence in the world. Back when PE was coming up, it was in the days before social media. Videos were the only way to connect with hip-hop fans around the world. They delivered songs in a full package of sight, sound, story, and style. A truly underrated art form. Vevo keeps that connection solid, not only for us but for hip-hop artists from every corner of the globe. Here’s to the next 50.” – Chuck D explained
Throughout 2023, Vevo will be partnering with hip-hop’s most influential artists for bespoke original content and specialized programming. Special editions of Vevo Footnotes, a series that takes viewers behind the scenes of their favorite videos, as well as Vevo Ctrl, a series that features hard-hitting, cutting-edge artists, will see appearances from hip-hop legends such as A$AP Rocky, Common, Cypress Hill, De La Soul, Grand Puba, Havoc (Mobb Deep), Lil Wayne, Ludacris, Macklemore, Mack Maine, MC Serch (3rd Bass), Naughty by Nature, Public Enemy, Raekwon, Salt-N-Pepa, Souls of Mischief, and T.I.
Vevo will also have special programming dedicated to celebrating all aspects of the groundbreaking genre, including Legends In Concert, Hip-Hop International, 2K Hip-Hop Legends, Rock Meets Rap, 70’s Sampled Songs, ‘80s Sampled Songs, and more.
Celebrating 50 Years of Hip Hop culture
“Hip-hop hasn’t just shaped music; it’s shaped culture as a whole–from fashion, language, sports, even politics and beyond. And music videos have been there to aid in propelling those cultural shifts forward. Vevo has continued to nurture the groundwork laid by hip-hop pioneers, creating a platform for hip-hop videos to not only live but thrive. In fact, we’ve seen the genre become one of the most viewed on our network these past few years. It’s a privilege for us to take our ctrl. franchise, which has continuously showcased the best artists of today and tomorrow, and uses it to shine a deserving spotlight on these legendary artists and their iconic art. We look forward to celebrating Hip Hop at 50 with these artists and our audience throughout all of 2023.” – stated Jordan Glickson, Vice President, Music & Talent, Vevo
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high-quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Public Enemy – “Fear of a Black Planet” album
We recommend adding Public Enemy’s “Fight the Power” single to your favorite classic hip-hop playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music and entertainment news. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Disclaimer: This post contains Apple Music affiliate links. If you make a purchase after clicking a link, we’ll collect a share of sales or other compensation.