Ayelle - “Effort” photo

Ayelle releases a charming urban pop tune, entitled, “Effort”

Ayelle is a Swedish-Iranian singer-songwriter based in New York City. Not too long ago, she released a charming urban pop tune, entitled, “Effort”, produced by Lucas Nord (whose single, “Run On Love”, featured Tove Lo and reached #1 on Billboard’s Dance Club Songs).

Ayelle – “Effort” single

“In today’s social media climate it’s difficult to stay present sometimes. And it’s noticeable in all kinds of relationships. I wrote ‘Effort’ about being in a relationship with someone who can’t clock off of social media and just be in the moment with you.” – Ayelle

‘Effort’ contains a relatable storyline, sultry vocals, and tuneful melodies. Also, the likable tune possesses bouncy instrumentation flavored with urban pop and contemporary R&B elements. Furthermore, Ayelle co-wrote “Effort” with fellow Swedish writers Julia Polly Adam and Nils Tul.

Ayelle asks can we clock off social media to save our relationships?


‘Effort’ follows hot on the heels of Ayelle’s “Trust” single. Also, both tunes will be featured on her upcoming “NOMAD” mixtape, which is set to be released on May 15, 2020.

The anticipated project will display an intimate self-reflection where listeners are invited to explore feelings that are sometimes uncomfortable yet essential to one’s fueled growth. Furthermore, “NOMAD” is an invitation to be fearless and stepping out of one’s comfort zone. Whether that means physically in the form of travel or emotionally in one’s relationships and personal experiences.

Ayelle – “Effort” single

Ayelle - “Effort” cover
Photo by Polly Hanrahan

We recommend adding Ayelle’s “Effort” single to your personal playlist. Also, let us know how you feel about it in the comment section below.

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