What So Not (a.k.a. Chris Emerson) is a producer from Australia. Not too long ago, he released a sparkling dance single, entitled, “On Air,” with electronic duo Louis The Child, remix and production duo Captain Cuts, and JRM.
What So Not – “On Air” single
“The easiest way to describe ‘On Air’ is – it’s like Disney, it’s very unpretentious, very fun, and channeling those dancing ‘in the sky’ kinda moments. I don’t usually write this happy, bubbly upbeat stuff, it’s always brooding and moody, but this time it felt so authentic. It felt inner childlike, so I went with it.” – What So Not explained
One of the most exciting creatives in his field and indeed in the industry at large, What So Not will have you walking on air and floating in pure dance, house, and trap-tastic bliss with this latest track.
‘On Air’ contains a relatable narrative and ear-pleasing vocals that will resonate well with fans of Louis The Child, Captain Cuts, Skrillex, and Ilenium. The breezy dancefloor tune possesses immersive soundscapes, timber percussion, and affable electronica-woven instrumentation flavored with future bass, EDM, and big room/dance elements. Furthermore, “On Air” follows hot on the heels of What So Not’s previously released single, “As One,” featuring Herizen.
What So Not
“It’s quite an innocent song, and in the storyline of the album, the song actually became the separation between a sheltered upbringing and then going and taking on a pretty chaotic and exciting world for the first time, which is a thing you see in an animated movie, ‘How To Train Your Dragon.’ The song for me is channeling that energy. When we wrote, it was JRM’s birthday at 4 am in Los Angeles. The funniest thing about this one is the main riff is like a plastic toy saxophone, and it was actually a challenge. We tried to find the most stupid thing in the room and challenged each other to try and write a riff or an iconic thing, and my friend picked up this plastic toy saxophone – a kid’s toy which is how this feeling came about and I was like ‘play that and I’ll turn it into a beat.’ And I did and that’s the start of the song.” – What So Not explained
‘On Air’ buoys and bubbles alongside festival-ready vibes, equally fusing playful synths, billowing grooves, and stomping chorus to transport you to a neon cloudland. The song boasts razor-sharp production and a heart-stopping drop that’ll leave you yearning for summer nights spent on the dancefloor without a care in the world. Furthermore, “On Air” will be featured on What So Not’s upcoming sophomore album, entitled, “Anomaly,” available on September 17, 2022, via Counter/Sweat It Out.
“Making ‘Anomaly’ was an internal deep dive. I sing on the opening track, belted even. I didn’t know I could do that! It just came out of me one day and I thought: ‘Woah, OK…this is the start of the next era.’ For that song, in particular, I’d been thinking about the whole thing with Keith Flint after I’d just missed a planned catch-up with The Prodigy on their Australian tour. As well as that, I was also listening to Lil Peep and Underworld. It’s such a strange combo of things, but you can hear it all in there! Many of the songs are from that same period: driving around Europe in a rental, cranking playlists, jumping in the studio with Noisia, Jammer, Explore, Petit Biscuit, and San Holo. Or going to a jazz club in Paris at 3 am with Anderson .Paak and The Free Nationals. I was traveling the world just for fun and recording along the way.” – What So Not explained
Marking the fifth single unveiled ahead of Anomaly’s final release, “On Air” is a fluid, floating, and flawless peek further beyond the curtain as to what Chris has in store on his follow-up to the 2018 debut album, “Not All the Beautiful Things.” From the emotive and humid moments of its title track, featuring AY AY, to the Underworld-esque slice of indie-electronica that is “The Change,” featuring DMA’s, the sparse charm of the hip-hop-soaked “Messin’ Me Up,” featuring EVAN GIIA, and glitching bangers like “Black Shallow,” featuring Enschway, “Anomaly” equally captures the permeating artistry of What So Not while barreling Chris into a staggering new era, dominantly centered around his own internal and literal explorations.
Not too long ago, What So Not announced an epic album pre-save offer. This week he let fans know he’ll fly anywhere in the world to play a set at a house party, and everyone who pre-saves the album is eligible to win.
What So Not
For more than a decade, What So Not has honed his thrilling trademark blend of fresh electronica and tantalizing innovation. He has toured the globe with his unforgettable live extravaganzas and graced multiple high-profile festival stages including Coachella, Lollapalooza, and Ultra Music Festival. His 2018 debut album, “Not All The Beautiful Things,” amassed 57+ million streams worldwide and hit #8 on the Billboard Top Dance/Electronic albums. Also, the project snagged a Feature Album on triple j.
“On Air” single
We recommend adding What So Not’s “On Air” single to your favorite EDM/dance playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Disclaimer:This post, contains affiliate links, and we may be compensated if you make a purchase through links on our website.