Vevo, the world’s leading music video network, announces Offset (@offsetyrn) as the next artist in their ctrl series with a performance of “ON THE RIVER” off his sophomore solo album, SET IT OFF. “ON THE RIVER” is not only Offset’s debut ctrl performance but also the debut performance of his toddler son, Wave Set Cephus. The session was filmed as part of Vevo’s Original Content Series, Ctrl.
Offset – ON THE RIVER (Live Session) | Vevo ctrl
Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. Offset’s performance follows sessions from Rick Ross, Common, Rapsody, Fat Joe, Jeezy, Jadakiss, Fabolous, A$AP Ferg and more.
Offset is a rapper whose speedy triplet rhymes and love of interjections and clever wordplay made him a fan favorite as the trap trio ascended the hip-hop charts. After breaking through with Migos, he branched off as a solo artist, collaborating with multiple artists and reaching chart highs with Tyga (“Taste”) and Kodak Black (“Zeze”) in 2018. In early 2019, he issued his debut full-length, “Father of 4,” which spawned the Grammy-nominated single, “Clout.” Migos’ Culture III arrived in 2021 and Offset spent the next two years focusing on singles and collaborations with IDK, Trippie Redd, Moneybagg Yo, and Metro Boomin.
Offset – On The River (Official Audio)
In 2023, Offset returned with his sophomore solo album, SET IT OFF, which debuted in the Top 5 on the Billboard 200 charts and featured collaborations with Don Toliver, Future, Cardi B, Latto, Young Nudy, Chlöe, and more. Opening track “ON THE RIVER” samples Kirby Lauryean’s retro-soul track “Black Leaves,” and sets the stage for a confident, driven, and hungry album years in the making.
ABOUT VEVO:
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high-quality music video content for over a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with several leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop, and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Listen to Offset’s “SET IT OFF” album
