Not too long ago, Offset (@offsetyrn) joined Zane Lowe on Apple Music 1 to discuss his new song, “WORTH IT,” featuring Don Toliver from his new album, “SET IT OFF.” Offset told Apple Music about the origin of the song, why he’s excited to release his new album and continuing to elevate as an artist, working with new producers, and approaching his career like a new artist. He also opens up about the legacy of his late bandmate and cousin Takeoff, the advice he’d give his younger self, the importance of family and how they keep him inspired, and more.
Offset “WORTH IT” lyric video feat. Don Toliver
Offset: “I’m in that bag, man. It’s that time, man. When I heard the record, when I heard Don, Don sent me the record, man, I was just like, yo. It put me in a different pocket too. It’s not too left, but it’s an un-normal sound for me. Some people, the average person wouldn’t think I would dive into. Then I just felt like, yo, this is a record. I love the sample. I love how smooth it is.
Tell Us About Your New Album, “Set It Off.”
Offset: “I’m so excited for this project. You just don’t know, man. I feel, I’m proud of myself, man. I never be proud of myself. I never give myself no pats. But I’m proud of myself, bro. I know. I put a big effort into it. I stepped outside of the box, like I said, and I took my time and didn’t rush the product. I’m not settling for the past. I want progression through the future. I wanted to, especially with this project, progress as an artist and not bottle my talents like dancing. That’s why in my videos I’ve been bringing those elements out of me because I feel like the more you entertain the people and the more you show people who you are, the more they accept you and follow your lead. Even me doing interviews and speaking more, I’ve been wanting to do that because people need to understand Offset. I’m not a serious guy. I’m a funny guy. I’m very creative. I love to speak and I know how to speak well as an adult. Man, like you saying, man, I just want to elevate my sound and elevate. I do appreciate all the things I’ve been through. You know what I’m saying? Everything’s been great and I love the blessings, but I just want more. I’m hungry for more, and to challenge myself to get better.”
Why Is Now The Right Time To Release A New Album?
Offset: “I felt like I was supposed to drop last year, and it would’ve been the wrong time. It would’ve been overlooked, and the music wasn’t there yet. So I did it. I’m glad I held back to make sure that the sound of the music was good and also the story could match what I’m trying to do. It was hard too, though, because like you saying, that cycle going, you watching other people go, you watching new people come every day. Then it’s like, “Am I getting… I need to drop.” At one point I was like, “Man, I need just drop. I need to drop, I need to…” Honestly, bro, I’ve never felt good about an album because I always was nervous, or thank you so much into like, damn, what if this ain’t the song? We put the wrong song. But this one, I’m confident, bro. I feel good, man. I feel like I did, I know I challenged myself. I know I took it to the next level for me, as an individual, not about everybody else, but me as an individual, bro, as an artist, challenging myself to do different things. I salute myself because I was stubborn for a long time.”
What’s The Mission For His New Album and Working with New Producers?
Offset: “I want to grow, and I’m cool to grow, and I accept the growth. I just feel like every year, every time you should always be growing. My whole mission for this album was, was to not get caught up in “I’m that guy.” I feel like sometimes when you get caught up in that, you create the same thing because you’re comfortable in that element. Then in this day and age, people are pointing that s**t out now. Like, “Oh, this sounds the same. This sounds the same.” I feel like a lot of people talk down on the A&R like you don’t need them. But they bring you another element that you wouldn’t have thought of or they might tell you to work with these producers instead of working with the old producers. The only two producers I worked with who were on this album that’s previous was Metro and South Side. The rest like Vinylz, and Boy Wonder, and even Taste the Money, I had not really had no product out with these guys.”
Tell Us About Your Late Bandmate and Cousin, Takeoff, and the Legacy of Migos.
Offset: “Take had that… he just had good character. He was a good person at heart, away from none of this jewelry, music, and fame, which was never a part of his agenda. He just was like, “I make music with people that love my music and I love everybody.” He’s a loving person, man. It was just a tragedy my boy had to go like that, man. But I’m pushing for him too. Legacy, the group thing is it can’t be a group because our main member is missing. That’s what people don’t… It’s not nothing against us, it’s just like for us, we just can’t continue that way. But even on my own journey, I still feel his presence and his energy like, bro, “We got to go hard. We got to win. We got to win. This ain’t the end of it. We got to win.”So that’s another thing that pushed me through is my boy, Take, man. I know he always would want, even when we dropped our solo album. He didn’t care that he didn’t care about the numbers, nothing. He like, “Bro, y’all’s s**t hard.” He’s just very supportive in that. I just keep that in the back of my mind and just keep pushing. Just keep pushing.”
What Would You Tell Your Younger Self?
Offset: “I would tell myself to pay attention more and not to move so fast. When you first get on, it’s like, oh, show, show, show, show. You’re not really figuring out a strategy for what your long-term is. So I would prepare myself for the long term instead of in the moment. I was always in the moment, in the moment, in the moment, in the moment, but never wanted to be an in-the-moment artist. If you look at all the greats, the longevity is always reinventions. It’s always working outside of the box of what you usually do. My younger self, I would say slow down and pay attention. Learn the game. Learn yourself. Learn yourself first. Understand who you are as a person. Because that’s what helped me also with this album, understanding who I am as a person. I was having downtime. Music is up and down, not putting product out for a long time.”
How Do You Approach This Chapter of Your Career Like a New Artist?
Offset: “Everybody wants to go big, macho man. But I want to be able to just build my sh*t. I’m not afraid to jump it. I’m jumping into it like a new artist. I feel like if I do that, it’ll help me learn more and then I will see the bumps instead of having a big head. “Well, I’m Offset. I come from the biggest rap group, or I got the number one song, I got solo songs. They went crazy.” Instead of getting into that bag, which I was maybe two years ago, it’s like, nah, bro, slow down. Show these people that you can do this. Build a show where people love Offset.”
What’s the Importance of Family and How Do They Keep You Inspired?
Offset: “So that has kept my head on my shoulders… being home with my family is also another reminder of why I do things. Then them being able to be close to me and to hold me tight because I needed family for a long time, man. People think everything is peaches and cream with an artist. You go through mental things, you go through things with your family, you go through confidence things, you go through creative block. I had a creative block for a minute, and then in the summer, I had all my kids around and that helped me be able to get back into, “Yo,” because my son was like, “Dad, I want to hear some new songs.” It was like, “Dang, okay.” It was like they giving me more life when I felt like I was draining. It just gave me, hearing my boys be like, “Dad, man, we want you hear your new music. When your new album going to drop? You need to come on.” It just sparked the juice. Okay, let’s get back into the grind mode. Let’s get back into it.”
Listen to Offset’s “SET IT OFF” album
We recommend adding Offrset’s “WORTH IT” single to your favorite contemporary rap playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music and positive entertainment news. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Also, don’t forget to subscribe to our newsletter, support our merchandise, and become a Patron of Bong Mines Entertainment. Disclaimer: This post contains Apple Music affiliate links. We may earn an affiliate commission when you buy through links on our site. That little compensation will be used towards keeping this website up and running.