On Saturday, May 13th, 2023, the Strength of a Woman Festival & Summit returned to State Farm Arena in Atlanta, Georgia, for a highly anticipated R&B event, entitled, Strength of a Woman’s ‘Purpose Ball: Bridging the Gap,’ which showcased world-class artists such as Coco Jones, Muni Long, Lucky Daye, Summer Walker, Ajiona Alexus, Da’Vinchi, Kenny Burns, and the legendary Ms. Lauryn Hill. Each artist delivered a unique and powerful performance that resonated with the audience.
The Strength of a Woman Festival was presented by Mary J. Blige and Pepsi, in partnership with Live Nation Urban. The event was attended by true R&B enthusiasts of all ages, excited by the outstanding performances and high-energy musical experiences.
The multi-talented singer and actress, Coco Jones, stunned the crowd with her soulful voice moving many to their feet and capturing the audience with a heart-warming performance of “ICU,” turning the night into another unforgettable audio and visual experience for all attendees.
Muni Long was praised for her incredible vocal range as she sang “Hrs & Hrs” and covers of Atlanta favorites such as “Lovers and Friends” and “U Got It Bad.”
Lucky Daye, the Grammy-winning singer, graced the stage next, serenading the audience and seducing a lucky fan with his smooth vocals, sultry beats, and sensual choreography as he performed “Love You Too Much,” “Guess,” and “Late Night.”
Summer Walker, who has taken the R&B world by storm, had the crowd swaying to her emotional ballads such as “Playing Games,” “Session 32,” and “Insane.”
Ajiona Alexus and Da’Vinchi / Kenny Burns and Alexus
Ajiona Alexus and Da’Vinchi performed onstage during the Strength of a Woman event. Later, Kenny Burns’ and Alexus’ performances contributed to a magical night of stellar entertainment.
Ms. Lauryn Hill
Lauryn Hill, of the Fugees fame, closed out the night with her classic hits such as “Doo Wop (That Thing)” and “Killing Me Softly,” which kept the crowd in the building well into the night. Known for her soulful voice and empowering lyrics, Ms. Lauryn Hill stole the show with her emotionally charged and memorable music.
Strength of a Woman Festival & Summit
The Strength of A Woman Festival and Summit exists to elevate, educate, and empower women around the world to reach their highest potential. The mission is to mobilize a global convergence of multigenerational women in an authentic environment, “by us for us,” while producing an experience fostering community, opportunity, and sisterhood. The Strength of a Woman Festival concerts showcased the top talents in music, uplifted women, and celebrated their resilience and enormous impact on the music industry and society.
About The Ayars Agency
The Ayars Agency (TAA) is a brand and entertainment marketing firm rooted in strategy – a customized mix of analytics and real-work insights. TAA acutely understands this generation’s worldview, behaviors, relationship to culture, and the importance of the brands in their lives. TAA also knows that today’s culture disruptors relate based on shared values and interests, not demographics, race, age, or gender. Their work is grounded in consumer insights, cultural truths, and brand fidelity. Because of this, they are able to conceive, implement, and execute dynamic campaigns rich in cultural impact.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company composed of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Live Nation Urban (LNU) is a partnership with Live Nation Entertainment. Specifically focusing on hip-hop, R&B, and gospel, LNU builds platforms, events, and festivals globally and develops dynamic content strategies based on the live properties created. LNU considers itself the most powerful source of live urban music. For additional information, visit livenationurban.com.