$NOT press photo

$NOT releases an appealing music video for his new “Easter Pink” single

$NOT is a Palm Beach, Florida-based rapper from New York City. Not too long ago, he released an appealing music video for his new “Easter Pink” single via 300 Entertainment. The video is $NOT’s first new music video of 2023, arriving after a banner year in 2022 that helped catapult the New York native’s catalog to over 2 billion total streams.

$NOT – “Easter Pink” music video

In the “Easter Pink” video, shot with an appealingly lo-fi grain, $NOT drives around the streets of New York in a BMW of the titular color. Also, he rocks a faux-fur zip-up hoodie to match his car, as he blazes up in the Five Boroughs with a coterie of homies, including Queens’ own Lil Tecca.

Rising to prominence with his quiet intensity and deep musicality, $NOT is embracing his role as a leader of the underground. The 25-year-old rhymer raps over shimmering, psychedelic guitar riffs, and bold, thumping bass, produced by MBWAV.

$NOT sermonizes about cars, killers, loneliness, Nikes, and more in his steadfast, sinister delivery: “I got hella money but it don’t mean nothing. Cause what’s happiness if my brain can’t function? My mental’s all trapped and I can’t feel nothing.”

$NOT – “Easter Pink”

$NOT - “Easter Pink” press photo

‘Easter Pink’ arrives shortly after $NOT wrapped up the 33-date “Get Busy Or Die Tour.” With support from Night Lovell, Eem Triplin, and DC The Don, the fast-selling tour kicked off on May 4th in Orlando, FL, snaking across the country before finishing on June 22nd in Nashville, TN.

Last February, $NOT shared his project “Ethereal” via 300 Entertainment, with creative direction by AWGE and appearances from A$AP Rocky, Trippie Redd, Joey Bada$$, and Juicy J.

$NOT & A$AP Rocky – “Doja” [Official Video]

The AWGE-directed video for the single “Doja” featuring A$AP Rocky reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist.

With two billion streams in the bank and plenty more music to come, keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

$NOT – “Easter Pink” single

$NOT - “Easter Pink” cover art

We recommend adding $NOT’s “Easter Pink” single to your favorite contemporary rap playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music and entertainment news. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Also, don’t forget to subscribe to our newsletter, purchase our merchandise, and become a Patron of Bong Mines Entertainment. Disclaimer: This post contains Apple Music affiliate links. We may earn an affiliate commission when you buy through links on our site. That little compensation will be used towards keeping this website up and running.