Justin Love press photo

Justin Love & The ATG released an appealing music video for their “No Friends” single

Justin Love is a singer-songwriter and producer from Cliffside Park, New Jersey. The ATG is a composer/producer. Not too long ago, they released an appealing music video for their “No Friends” single.

Justin Love & The ATG  – “No Friends” music video

Justin Love carries those feelings of loneliness and suspicion into the beautifully shot clip for “No Friends.” Though the star’s visual collaborator Few Oliveira filmed and edited the video — and did so masterfully — Justin Love directed it himself. We’re shown a day in the singer’s life: we watch him select his clothing carefully and prepare to be in the public eye. Once he’s out at the Mandrake club in Miami Beach, he’s surrounded by beautiful people. Everybody’s having fun and looking terrific for the cameras. But when the music stops, he’s left by himself in the leather booth, looking around and wondering whether he’s made a real connection with anybody. Then, just to twist the knife, he’s presented with the check for the night. He’ll be picking that up, naturally. After all, he’s the star.

In “No Friends,” Justin doesn’t sound angry about it or even determined to do anything to change his predicament. He’s accepted it as part of the cost of doing business, and as dispiriting as it is, he won’t let the bad behavior of those around him get in his way.

Along with producer ATG, Justin came up with a track that matches his feelings perfectly. It’s glossy, sleek, and quietly swaggering like a hip-hop-influenced pop song ought to be. But there’s a mournful undercurrent to the synthesizers, an artful, decorative gloom to the atmosphere, and genuine pain audible in the vocals. If good fortune has made Justin Love more exploitable than he used to be, he’ll let those in his orbit know he’s on to their game.

Justin Love

Justin Love press photo

A sad fact widely known by artists is success creates as many problems as it solves. Once you’ve gotten money and shown you’re willing to spend it, you might find that the people in your orbit are drawn there by your cash rather than your personality. Are your friends there because of your status — and where will they be if that status decreases? What sort of friends does that make them, anyway?

You might conclude, as Justin Love does on “No Friends,” that they aren’t friends at all. Justin has achieved plenty in a very short time: he co-wrote “Focus” for H.E.R. (earning himself a Grammy nomination), and scored a hit of his own with “Runaway” in 2019. He developed a singular singing style that felt simultaneously smooth and heartbroken, sultry, and excitable, ruminative and charismatic. An artist so appealing is bound to draw supporters and adherents, and Justin Love has found himself surrounded by those who want a piece of the action.

Justin Love

Justin Love press photo

Justin Love has been praised by the likes of notable musicians and executives such as Nicki Minaj, Alicia Keys, Jermaine Dupri, LA Reid, Kevin Lyles, and more. The self-taught musician honed his performance skills the same way he built his large following: with nothing but his voice and a Bluetooth speaker, singing to random people at malls in his suburban hometown. With his eyes set on the main stage, Justin looks to capture the hearts of all the women out there with his love stories.

Justin Love & The ATG  – “No Friends” single

Justin Love & The ATG  - “No Friends” cover art

We recommend adding Justin Love’s and The ATG’s “No Friends” single to your favorite contemporary R&B playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music and entertainment news. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Also, don’t forget to subscribe to our newsletter, purchase our merchandise, and become a Patron of Bong Mines Entertainment. Disclaimer: This post contains Apple Music affiliate links. If you make a purchase after clicking a link on this page, we will collect a small share of the sales. That tiny compensation will be used towards keeping this website up and running.

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