Cara Hammond is a London-based indie-pop singer-songwriter from North Wales. Not too long ago, she released a lovely music video for her “Ready for the Fall” single.
Cara Hammond – “Ready for the Fall” music video
“Every time I release a song I am showcasing a piece of myself, something I’ve worked really hard on and become proud of. It’s a huge risk with time, money and self-confidence if it’s a flop. But you have to believe that it’s going to take you somewhere. Every time I perform I have to deal with my nerves to be able to put on an amazing show. What if I forget the words? What if I come in on the wrong beat? And what if the A&R guest we’ve invited hates my music? All these things are risks, but if I never perform then no one will know what I’m capable of.” – Cara Hammond
‘Ready for the Fall’ reflects on Cara Hammond’s on-going battle with the music industry as an up-and-coming singer-songwriter. As an artist, she has thrown everything she’s got into the unknown. Therefore, “Ready for the Fall” is her way of reminding herself that ‘there’s no need to worry, you got this’.
The Ryan Hammond-directed audiovisual showcases two conflicting versions of Hammond. Apparently, they are battling it out between the realms of self-confidence and submitting to your inner-warrior.
“Ready for the Fall”
‘Ready for the Fall’ was written in Stockholm with talented writers Tom Goren and Caroline Ljungstrom. The likable tune contains a relatable storyline, ear-welcoming vocals, and tuneful melodies. Also, the song possesses luxurious instrumentation flavored with soaring strings (over a vinyl crackle) and deep bass.
Furthermore, “Ready for the Fall” follows on the heels of Cara Hammond’s previously released singles (“Good Times”, “Try to Love You”, “How I Feel”, “Such a Mess”).
“Ready for the Fall” single
In 2020, Cara Hammond (and her band) will be playing at The Water Rats on January 10th, and The Bedford on January 21st. Also, they will play Focus, Wales on May 9th, and Lowde Charity Festival in Hampshire on July 11th.
We recommend adding Cara Hammond’s “Ready for the Fall” single to your personal playlist. Also, let us know how you feel about it in the comment section below.
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