Gunna press photo
Photo by Joshua Sobel

It’s Cold Out There: Watch Gunna’s “Bittersweet” Music Video

Gunna (@gunna) is a four-time GRAMMY® Award-nominated, multi-platinum, diamond-selling rap superstar from College Park, Georgia. Not too long ago, he released a wintry music video for his “Bittersweet” single, produced by Working on Dying via YSL/300 Entertainment.

Gunna – “Bittersweet” music video

The Spike Jordan-directed music video finds Gunna at his boxing training camp in the middle of nowhere. It’s cold where he’s at and snow is falling. The chilly visuals see Gunna working out doing pushups, chopping wood, and running alongside two comrades in the snow ahead of an SUV trailing slowly behind them. Other elaborate scenes find Gunna dressed warmly in a luxurious environment, where he performs while armed men guard the entranceway and crew members are riding snowmobiles.

“Bittersweet” is a vibe that follows mildly on the heels of Gunna’s previously released single “Bachelor” with Turbo. “Bittersweet” also serves as Gunna’s first release since his chart-topping fourth studio album, “a Gift & a Curse.”

Gunna – “a Gift & a Curse” album

Gunna - “a Gift & a Curse” album cover art

“a Gift & a Curse” debuted at #3 on the Billboard 200 and became Gunna’s fourth consecutive #1 debut on the Billboard Top Hip-Hop/R&B Albums Chart. Additionally, “a Gift & a Curse” was notably the longest Top 10 Charting hip-hop album of 2023 and was championed as one of the best albums of the year by several major media outlets. The album also features the now RIAA-certified platinum hit single “fukumean,” which became Gunna’s first No. 1 on Billboard’s Hot R&B/Hip-Hop Songs chart.

Most recently, Gunna returned to the stage for the first time in 2 years with two sold-out shows in celebration of his latest album, “The Gift” at the Barclays Center in New York and “The Curse” at YouTube Theater in LA. Since quietly paving a lane out of Atlanta, Gunna has consistently altered the sound, structure, and very shape of hip-hop, accelerating its future in the process.

“Careful with your choice cause you can’t make it twice.”

Gunna - “Bittersweet” music video still photo

Gunna has shaken popular culture, redefining “drip” for a generation, giving “P” a place in the lexicon, and eternally ingraining himself in the conversation. He crossed the unbelievable distance from humble beginnings to performances on Saturday Night Live and two spots on former President Barack Obama’s Playlist.

Gunna has reeled in billions of streams, scored dozens of multi-platinum, platinum, and gold plaques, and garnered four GRAMMY® Award nominations. Ascending to the forefront of the game, he earned a rare diamond certification for the seminal Billboard Hot 100 Top 5 smash “Drip Too Hard” with Lil Baby.

Gunna notched two consecutive #1 debuts on the Billboard 200 with Wunna [2020] and DS4Ever [2022]. The latter marked his highest first-week sales tally to date and yielded the platinum-certified internet-breaking “Pushin P” [feat. Young Thug] with Future. Not to mention, “Pushin P” received GRAMMY® Award nods in the categories of “Best Rap Performance” and “Best Rap Song.” Beyond standout sets on The Tonight Show Starring Jimmy Fallon and Jimmy Kimmel LIVE, Gunna’s rarity and artistry separates him from the rest which allows him to ascend musically.

Gunna – “Bittersweet” single

Gunna - “Bittersweet” cover art

We recommend adding Gunna’s “Bittersweet” single to your favorite contemporary rap playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music and positive entertainment news. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Also, don’t forget to subscribe to our newsletter, support our merchandise, and become a Patron of Bong Mines Entertainment. Disclaimer: This post contains Apple Music affiliate links. We may earn an affiliate commission when you buy through links on our site. That little compensation will be used towards keeping this website up and running.

Bong Mines Entertainment