Childish Gambino – “This Is America”
The Hiro Murai-directed video begins with Gambino grooving to a rhythmic hymn. He walks over to a captive man and shoots him in the back of the head.
The setting is a massive warehouse, symbolizing a factory, and the people in the video are products on the market. The gang members, police, school children, rioters, and everybody else are merchandise.
Also, the mayhem that’s happening is produced by America for entertainment and news purposes. From the suicide attempt to the gun violence, all circumstances are manufactured to make money.
Another scene shows Gambino entering an African-American church. The choir is singing, “Black man get your money”. Their prosperity message symbolizes the money-hungry mentality that churches inject into the minds of their congregation, who are oftentimes following wealthy preachers.
Gambino guns down the church members, symbolizing the Charleston church shooting. He wants us to know, no matter where you are in America, you can get touched if you are caught slipping.
Also, the Grim Reaper rides through on a pale white horse, symbolizing the many deaths that are occurring at an alarming rate.
The school children represent the social media era, where people would rather tape incidents on their cell phones instead of actually helping to eradicate the harm happening.
In conclusion, “This Is America” shows that love has to be spread thin in America. You could be nurturing your killer if you love naively. Also, the ending shows Gambino running away from an infectious mob. He’s trying to get out of the warehouse.
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