Maluma (Juan Luis Londoño) is a global Latin music idol from Medellin, Colombia. Not too long ago, he released an appealing music video for his “Mama Tetema” single featuring Tanzanian artist, Rayvanny. The Jessy Terrero-directed video finds Rayvanny in Africa and Maluma in the United States.
“Mama Tetema” music video featuring Rayvanny
‘Mama Tetema’ contains a relatable narrative, ear-pleasing Spanish and Swahili vocals embedded with tuneful melodies. The infectious dance tune possesses rhythmic instrumentation flavored with afrobeats, reggaeton, and Urban Latino elements. Also, “Mama Tetema” makes it impossible for listeners to stay still, compelling people to dance and tetama (shake).
Rayvanny feat. Diamond Platnumz – “Tetema” video
‘Mama Tetema’ was inspired by the popular track, “Tetema,” (2019) by Rayvanny featuring Diamond Platnumz. Maluma heard the song and loved it so much that he reached out to Rayvanny via DM on Instagram. , and the rest is history. Maluma added new lyrics in Spanish and included a reggaeton beat. The result – a hot new fusion, entitled, “Mama Tetema.”
“Mama Tetema” LIVE | MTV EMA 2021
Maluma and Rayvanny performed “Mama Tetema” at the MTV European Music Awards. Their performance aired from Budapest, Hungary, on Sunday, November 14, 2021.
Maluma is nominated for two MTV European Music Awards: “Best Latin” and “Best LatAm-Central Act.” Other recent nominations include three American Music Awards categories: “Favorite Male Artist,” “Favorite Latin Album,” and “Favorite Latin Song.” Also, Maluma has a People’s Choice Awards nomination for “The Latin Artist of 2021” and two Latin GRAMMY nominations for “Song of the Year” for “HAWÁI.” Plus, “Best Urban Fusion/Performance” for “HAWÁI” alongside The Weeknd.
“Hawái (Remix)” music video feat. The Weeknd
Maluma recently closed the North American leg of his Papi Juancho Maluma World Tour. It made 27 stops throughout the United States and Canada. Also, the tour includes sold-out concerts at Madison Square Garden in New York, the FTX Arena in Miami, The Forum in Los Angeles, the Golden 1 Center in Sacramento, and the Centre Bell in Montreal, among others. This success marks another phenomenal milestone in the superstar’s celebrated career.
With his Maluma World Tour, Maluma has achieved unparalleled success. He has sold over one million tickets in 105 worldwide concerts in 2017 alone. This success established him as the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe. He sold-out Madison Square Garden (New York), the American Airlines Arena (Miami), and two The Forums (Los Angeles), among others.
With his 11:11 World Tour, Maluma also sold-out Israel’s largest venue, Yarkon Park, in Tel Aviv (60,000+ audience). Also, he made history at the 18th annual Mawazine Festival in Rabat, Morocco. There, he set an all-time attendance record with his headlining concert in front of 200,000 people. Later, he performed for the first time ever in Riyadh, Saudi Arabia, in front of 25,000 people.
Maluma is one of the leading voices in Latin music and a bona fide global youth idol. He formulated his artistic moniker Maluma from the first two letters of the names of his mother, father, and sister. In 2018, he won a Latin GRAMMY award for Best Contemporary Pop Vocal Album (“F.A.M.E.”).
Maluma is one of social media’s most popular artists. To date, he has accumulated over 23 million Facebook fans, six million Twitter followers, and a whopping 60 million Instagram followers. This success makes him the leading Latin male artist on Instagram. Also, the first and only one to surpass 50 million followers. Furthermore, his official YouTube/VEVO channel has more than 26.8 million subscribers, earning him a YouTube Diamond Play Button Award.
In 2018, Maluma entered the fashion scene with his edgy, youthful, and authentic look, and style. Also, Vogue named him a “Menswear Icon in the Making” and “Men’s Fashion’s Newest Muse.” Plus, he was one of GQ’s “Men of the Year” in 2019. Furthermore, he continues to gain the fashion support of designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Olivier Rousteing (Balmain), Donatella Versace, Calvin Klein, Christian Louboutin, and Louis Vuitton.
In 2019, Maluma attended the Met Gala for the first time, being one of the first Latin urban artists of this generation to be invited by Anna Wintour. Also, he released top campaigns and commercials as the face of global brands such as Moet Hennessy, Michelob, and Adidas. Since joining Sony Music Latin in 2015, Maluma has released five albums: Pretty Boy Dirty Boy (2015), F.A.M.E. (2018), 11:11 (2019), Papi Juancho (2020), and 7DJ (2021).
Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard’s Latin Airplay chart, and the sixth act to ever achieve the feat he has now repeated three times. To date, Maluma has had 21 #1 singles on Billboard’s Latin Airplay chart.
“Mama Tetema” single
We recommend adding Maluma’s “Mama Tetema” single featuring Rayvanny to your favorite afrobeats and Urban Latino playlists. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, “That’s All Folks!” Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music. Furthermore, always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E).