Freaknik: The Wildest Party Never Told

Watch “Freaknik: The Wildest Party Never Told” on Hulu

P. Frank Williams is a recipient of an Emmy and eight NAACP Image Awards for his work in television and film production. Not too long ago, he launched his multimedia production company, For The Culture By The Culture (@FXCXC). This venture comes on the heels of his recent success directing and executive producing the highly anticipated “Freaknik: The Wildest Party Never Told,” set to premiere on HULU on March 21st, 2024.

“Freaknik: The Wildest Party Never Told” | Official Trailer | Hulu

“Freaknik left an undeniable mark on American and Black culture. Its legacy is timeless. With ‘90s nostalgia everywhere and millennials fascinated with their parents’ fun times, it has reemerged into the pop culture consciousness. Executive produced by Black music icons like Jermaine Dupri and Luther Campbell, ‘Freaknik: The Wildest Party Never Told’ also breaks down how Atlanta became the capital of Black culture that it is today. It laid the foundation for the explosion of Black southern music and style that dominates the world today.

For many of us golden-era twenty-somethings coming of age in the late ‘80s and early ‘90s, Freaknik was our Woodstock, a street festival rooted in the energy of American classic films like ‘American Pie’ and ‘School Daze.’ At its height in the mid-’90s, Freaknik was a traffic-stopping, city-shuttering juggernaut cult classic non-stop party. Us Gen Xers created this weekend-long rebellion against our parents and authority that still continues to resonate with audiences and people all over the world decades later.” – P. Frank Williams stated

Williams directed and executive produced the eagerly awaited documentary “Freaknik: The Wildest Party Never Told,” in partnership with Swirl Films & Mass Appeal and co-executive produced by Jermaine Dupri, Luke Campbell, and 21 Savage. The documentary is a celebratory exploration of the boisterous times of Freaknik, the iconic Atlanta street party that drew hundreds of thousands of people in the ‘80s and ‘90s, helping put Atlanta on the map culturally. It takes a close look at the rise and fall of the event that began as a Black college cookout, impacting culture, race, politics, and the 1996 Olympics.

P. Frank Williams

P. Frank Williams press photo
Photo by Tyrone Richardson

P. Frank Williams has produced and directed several acclaimed projects centered around Black culture and music. These include TV One’s renowned documentary series “Unsung” and “Unsung Hollywood,” BET’s award-winning series “American Gangster,” “Hip Hop Homicides” executive produced by 50 Cent and Mona Scott-Young, and films such as “Wu: The Story of the Wu-Tang Clan,” “A Hustler’s Ambition” by Universal/Def Jam Records, and award shows such as BET Awards and BET Hip-Hop Awards.

Williams explains, “After working in newspapers, magazines, TV, and film for over 25 years, producing content for major networks and streamers, I noticed a recurring issue: stories about people of color were often not being produced by people of color themselves. For The Culture By The Culture aims to fill that void by ensuring representation both in front of and behind the camera. Specializing in Black culture, hip-hop, sports, true crime, and music, @FXCXC is a unique one-stop content studio that handles everything from idea generation to production, editing, and delivery. @FXCXC stands out as one of the first global culture content companies led by individuals who are deeply rooted in the culture they represent.”

P. Frank Williams press photo
Photo by Tyrone Richardson

For The Culture By The Culture has production offices both in Burbank, CA, and Atlanta, GA. Stay tuned for official announcements regarding upcoming productions with Tube, TV One, BET, and other partners.

“Freaknik: The Wildest Party Never Told”

Freaknik: The Wildest Party Never Told

What began as a Black college cookout, soon became known for lurid tales of highway hookups and legendary late-night parties that ultimately led to the festival’s downfall. At its height, Freaknik was a traffic-stopping, city-shuttering, juggernaut that has since become a cult classic. Rooted deep in its history of Civil Rights, thriving Black leadership, and focus on the uplifting of Black culture and education, Atlanta became the only place a festival like this could grow and thrive. Though it ceased over two decades ago, the infamous legacy still resonates through nostalgia and a new generation’s longing for a carefree platform that celebrates and promotes Black excellence, joy, and fortitude.

“Freaknik: The Wildest Party Never Told” features appearances by 21 Savage, Lil Jon, Killer Mike, Rasheeda, Jalen Rose, Too $hort, Shanti Das, former Atlanta Mayor Kasim Reed, Erick Sermon, CeeLo Green, Rico Wade, Kenny Burns and more. The film offers an intimate glimpse into an enduring legacy while acknowledging the complexities it introduced into the social fabric and leaving an indelible mark on the cultural landscape of Atlanta and beyond.

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