Ghita (pronounced Rita) is a Morrocco-born singer-songwriter based between London, Los Angeles, and Casablanca. Not too long ago, she released a music video for her “On My Mind” single.
Ghita – “On My Mind” music video
“All of these thoughts, all of these feelings, can’t get them out my head. I wanna fly, I hit a ceiling, I’m hurting myself instead. I can hear them talking, I don’t care what they be saying. It goes in one ear and not the other. And even if I told you still wouldn’t understand it. I’ma show you better than I tell them.” – lyrics
‘On My Mind’ immediately sets its agenda with Ghita’s inspirational spoken word introduction that emphasizes the need for determination in the face of adversity. She subsequently brought that idea to life by filming the accompanying video in her homeland of Morocco. Sporting Balmain and Balenciaga, Ghita and her friends exude captivating charisma and class wherever they go. Their journey takes them from urban locations to the country’s beautifully desolate wilderness.
‘On My Mind’ contains a relatable storyline, pleasing vocals, and harmonious melodies. Also, the rhythmic tune possesses skittering beat-driven instrumentation flavored with electro-pop and afrobeat elements. Furthermore, “On My Mind” follows on the heels of Ghita’s previously released single, entitled, ‘Out Of My Life’.
“On My Mind” BTS video photo
“‘On My Mind” is about the deeply personal nature of each individual’s journey through life. I believe in my dreams and my ambitions, and I want to inspire people to do the same. Also, I wanted to address female empowerment. In Morocco, more and more women are fighting for their right to be heard. They’re standing up for emancipation, for equality between genres, and to bring down this patriarchal society. We had a lot of fun making the video. I got to meet an amazing group of women and it was hilarious from start-to-finish as if we’d known each other forever. I hope we can be reunited soon.” – Ghita
Ghita’s melting pot of influences sets her apart from the pack. On one hand, she’s inspired by North African rhythms and the vibrant world of afrobeats. On the other, her time spent in London and Los Angeles adds electrifying elements of R&B, rap, and hip-hop. That even extends to her use of language, with English, French (her mother tongue), and Arabic all deployed to maximize the vibe that she wants to express.
We recommend adding Ghita’s “On My Mind” single to your personal playlist. Also, let us know how you feel about it in the comment section below.