Aminé is a rapper, director, and culture shaker based in Portland, OR. Not too long ago, he released an appealing music video for his “Riri” single, co-directed with a longtime visual collaborator, Jack Bergert (“Shimmy”, “Reel It In”, “Blackjack”).
Aminé – “Riri” music video
“We shot this video before the murder of George Floyd and my knowledge of the Breonna Taylor case. But I felt compelled to delay its release for obvious reasons. Activism is essential right now so I put my focus there for the past few weeks. We skipped editing sessions to march in the Black Lives Matter protests. I’m dropping the ‘Riri’ video today because it’s important to show black joy in a time where we’re constantly seeing imagery of pain and suffering.” – Aminé stated
‘RiRi’ contains a relatable narrative and pleasing rap vocals. Also, the likable tune possesses melodic instrumentation scented with a contemporary rap aroma. Furthermore, “RiRi” pays tribute to Rihanna.
The audiovisual was filmed in quarantine around L.A. mansions. Also, it features cameos from the likes of beloved sports broadcaster Taylor Rooks and more.
Aminé – “Shimmy” (Official Video)
Earlier this year, Aminé continued on his promise to change perceptions and defy expectations with “Shimmy”. The song paid homage to his past while declaring 2020 as his. Accompanied by a co-directed music video love letter to Portland, the song garnered 20 million streams globally and the gamut of fanfare.
Continuing to expand his influence, 5x platinum-certified artist [for mega-smash “Caroline”] recently appeared on HBO’s “Insecure” this month. Also, he locked writer/comedian Jak Knight from ABC’s Black-ish fame for a closing skit on “RiRi”.
We recommend adding Aminé’s “Riri” single to your personal playlist. Also, let us know how you feel about it in the comment section below.