As of our last conversation, the fast-rising hip-hop duo from Utah, 4ternity, had been patiently awaiting the ok to drop their highly anticipated freshman project. There was just enough suspense surrounding the drop that the group was able to create a buzz surrounding themselves in town during the wait.
After being in the dark for some time, 4ternity released their first mixtape in association with Island Records called, “4Play”. The 4-track project boasts a coveted feature with Blac Youngsta. Also, it signals a strong start to Lake God’s and TayKrew’s young careers as 4ternity.
4Ternity – “Rose Park” music video
The reception of this album from the community was incredible. Salt Lake, like any other city, has its own distinct areas of town, neighborhoods, and communities. The track, entitled, “Rose Park”, is an ode to the neighborhood where the two rappers grew up. If there was only one thing to know about Rose Park, then it would be about its tight-knit community.
The neighborhood has a strong community with many families who have been there for generations. It really is about the people who are there, and not necessarily the place. People who are from Rose Park build their neighborhood into their brands and identities as people and are always vocal about representing the 116. In addition to this, with gentrification threatening the future of their neighborhood, we really need young people like 4ternity who are sticking up for their cities.
Ever since their debut mixtape drop, the newly signed group 4ternity has been on a roll that seems unlikely to stop. Only a few weeks after debuting, the duo gave their fans exactly what they wanted. On Valentine’s Day, they dropped a second 4-track project, entitled, “4Her”. With this project, listeners get a glimpse at the potential this group has to achieve huge success.
In addition to their tireless work ethic, particularly notable is Tay Krew’s unique voice, which makes for a sonically unique dynamic alongside melodic bars and harmonies from Lake God. This project even features a few tracks that will surely make your summer playlists like “Run Around”.
Following a string of rapid-fire releases, this past week the hard-working duo hit us with yet another 4-track project called, “4Closure”. Any fan who has paid close attention to 4ternity will pick up on a trend from the drops we have gotten from this group so far. Personally, I love the creativity behind the 4-track mini-projects as well as the symbolism surrounding the number four. Also, I know fans can’t wait to see what else they have in store for us after such a strong start to 2020.
Congratulations to 4ternity
Congratulations again to 4ternity for releasing this year, and for their deal with Island Records. The time to put Utah on the map has been long overdue, and the amount of talent out there has long been overlooked. What I hope is for people to see and hear the caliber of music that these guys have. Also, I want the listeners to give this crazy place out West called Utah a solid chance. As for 4ternity, there is no doubt they have the motive, talent, and confidence needed to put this movement on their backs. Furthermore, they have a lot of love for their city and it shows.
We recommend adding songs from 4Ternity’s “4Closure” EP to your personal playlist. Also, let us know how you feel about it in the comment section below.