Side Door (the any-space-is-a-venue marketplace platform for the arts) launched its BACK TO LIVE support program to increase live performance spaces by supporting existing spaces and helping first-time hosts get started. The company was co-founded in 2017 by Laura Simpson, a music industry professional, and Dan Mangan, a JUNO award-winning recording artist, and songwriter.
Side Door – “Back to Live” program
“As a host myself, I know that there can be a feeling of uncertainty when you begin (or begin again) hosting shows in your space. We want to de-risk this opportunity for people with great spaces while opening more doors to artists who are starved for places to perform and enable a robust touring circuit. This program is meant to empower the community and give artists of all backgrounds places to showcase their talents.” – stated Laura Simpson, CEO, and co-founder of Side Door
Side Door provides nearly 5,000 artists and 2,000 hosts the tools to produce and ticket intimate shows in non-traditional performance spaces like backyards, bookstores, warehouses, and living rooms. Artists can bypass traditional entertainment industry gatekeepers, browse spaces, and connect directly with passionate hosts around the globe to book their performances. Also, hosts can reach out directly to artists and curate shows for their community. Plus, audiences can seek out unique and intimate artistic experiences close to home and become hosts themselves.
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“As an artist who built my career on these kinds of shows, I envision a world where shows can be booked in bespoke spaces anywhere in the world between perfect strangers in minutes. Playing impactful shows to intimate and attentive audiences in non-traditional spaces allowed me to build a loyal audience and make a living. Until you can sell hundreds of tickets in any city, it’s just the most artistically and financially viable way to tour.” – stated Dan Mangan, co-founder of Side Door
The “Back to Live” program will help artists return to live entertainment quickly within a financially sustainable model despite a widespread loss of small-to-medium-sized clubs throughout the United States. Side Door aims to give all artists the opportunity to perform and empower everyday people to get involved by hosting and curating shows in their own spaces for their communities. Also, hosts on Side Door represent a diverse range of spaces from backyards and living rooms, to commercial businesses and community halls.
How to Book & Ticket In-person Shows – Live Demo
Side Door understands that not every place is able to host in-person shows due to the pandemic. So the program includes options for artists to apply for a promotional subsidy for online shows as well. Side Door requires that in-person shows adhere to local public health guidelines and strongly encourages applications from under-represented groups.
Through this subsidy program, hosts in any state can apply for financial support to subsidize eligible costs of a live performance event booked via the platform, including but not limited to music, dance, theatre, comedy, spoken word, and lecture. To be eligible, the show must be public and ticketed with Side Door and take place prior to December 31, 2021. Both new and existing Side Door hosts are eligible for the program.
Furthermore, the platform pays out show stakeholders automatically based on their mutually agreed split of revenue and brokers royalty remittance to Performing Rights Organizations for musical performances so users aren’t liable for licensing issues. Hosts and artists can stream their concerts to a hybrid online audience via Side Door’s securely ticketed online show options, either “Interactive” via Zoom, or a more traditional live-streaming “Broadcast” lane.
Side Door connects artists with alternative venue spaces and their audiences through high-value intimate shows. The company offers an efficient, friendly, and transparent platform where anybody can perform, host, or present shows for their communities. Through its leading technology and design, the company delivers in-person, virtual, interactive, and broadcast experiences for artists and audiences anywhere, anytime.
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