How the Music Industry has been revived by the digital age

Throughout its history, music has changed. Genres, methods of performance, and musical instruments changed. The ways of distributing music and listening to it changed. Statista website reports that according to forecasts, revenue in the digital music segment in 2021 will reach an estimated 25,069 million US dollars.

Today, we know that streaming is the most popular way to distribute music. The popularity of social networks and the general digitalization of our world will directly affect how to attract and maintain the audience’s interest on various platforms.

How was the Music Industry revived by the digital age?

Music Industry - Photo of a man in black shirt wearing eyeglasses
Photo by Tima Miroshnichenko from Pexels

Due to social distancing and capacity constraints, concerts and festivals have become inactive. Many leading artists and bands are canceling or postponing live performances. While this crisis has likely accelerated the mainstream of on-demand streaming, live music events have been sidelined throughout the pandemic.

When we understand that all phenomena in the world are interconnected and interdependent, we begin to see how more and more technologies are being integrated into the music industry. Here are some examples of technologies that can help the music industry go beyond and rise to new heights after the pandemic.

Smart gate

Technology needs to be introduced to make it safer to attend, to better manage, and maintain social distance between people at major live music events. A good idea here is to use electronic gates, specific ID readers of the guests present. With these DevOps solutions, future event organizers will be able to reduce queues, cut costs, and maintain high levels of security.

Thermal imaging cameras

Visitors’ health to public events will remain the highest priority for organizers using technology. It is necessary to limit the transmission of any diseases in the future.

Thermal imaging cameras have already been used in many shopping centers and airports. By measuring the body temperature of travelers as they navigate the airport, staff quickly determined if a passenger had a high temperature, allowing them to promptly notify the passenger and force him or her to leave the airport.

Also, with thermal cameras, concert and show organizers achieve the same goals. They provide a safe environment for fans and staff attending the event.

Wearable tickets and devices

Forbes writes that as the distinction between wearable technology – everything from smartwatches to fitness bracelets – and existing medical technology diminishes, the former continues to establish itself as an irreplaceable consumer asset.

Wearable tickets allow concert-goers to enter events with little hassle by simply checking themselves at the event gates with a wristband containing an RFID chip that transmits customer information to a connected server upon entry.

What will happen next?

It is difficult to predict what difficulties the music field may face as our society develops. However, today it is evident that we are learning to cope with any obstacles that appear on our way. It is how leading music companies and organizers of large-scale events begin close cooperation with IT companies to create solutions for their audience and keep up with the times. After all, in such collaborations, something new and modern is born.

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.

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