LUVK (pronounced “luck”) is a singer-songwriter from Virginia. Not too long ago, she released two new tunes, entitled, “Joan Jett” and “Wildfire”.

LUVK – “Joan Jett” single

“‘F**k the system! I originally wrote these songs in a very personal place of going against the chaos of the world. Reminding myself that my perspective matters and my voice matters. I had a revelation about what I already knew existed inside of me, and it’s interesting because what’s happening in the world today is only a manifestation of the darkness that has existed for centuries. It just goes to show the power we have as people if we speak up and stand for unity and space for all. The Earth was created for all of us, not just some.” – LUVK

‘Joan Jett’ and “Wildfire” are the yin and yang to LUVK’s upcoming debut album, entitled, “It Wasn’t Luck”. Both tracks were co-written by sisters, LUVK and Raven, and produced by VenessaMichaels, collectively known as The Bop Crew.

“The Wildfire”

LUVK - Wildfire cover

‘Joan Jett’ and “Wildfire” (co-producing credit to Flu) represent two sectors of emotion that exist in all of us. Also, the songs bring out the moments of self-sabotage and feeling insecure, or unsure of ourselves.

The dual-singles embrace us with the reality that even in our darkest hour, these moments are necessary. So we can be unveiled and become the best version of ourselves. That sometimes all you need to do is adjust your lens. Then you’d see that everything that you ever needed was always right there.

LUVK

LUVK press photo

LUVK was born on the East Coast to parents who she dubbed “dreamers”. She spent her childhood years immersed in music and was classically trained in opera. At the age of sixteen, a writer of BET’s 106 & Park discovered LUVK during a performance at the Sugar Bar in New York City.

That discovery led to her being featured prominently in live segments of 106 & Park. The show brought exposure, but it also provided a sobering reality check on the nature of the business. Understanding that performing could no longer be a hobby, she parted ways in order to pursue her artistry full-time.

“Joan Jett” single

LUVK - Joan Jett cover

There’s more to LUVK than merely good fortune. She does not conform, genres do not exist. She embraces and embodies the beauty of the human race. This mentality has brought forth her brand—FOP: “For Our People, For Other People”. Her brand promotes love, individualism, and provokes thought behind the concept of purpose and self-validation. 

We recommend adding LUVK’s “Joan Jett” and “Wildfire” singles to your personal playlist. Also, let us know how you feel about it in the comment section below.


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