Dolly Parton – “We Are The Champions/We Will Rock You” music video
“I love the Olympics! I do my best to plan my schedule to watch as much of it as I possibly can. I tape it just in case I miss the live action on a certain day and watch it back as soon as possible. I laugh, I cry, I scream, there are no losers in the Olympics as they have all spent a lifetime preparing but I celebrate with the ones that go away with the gold, silver, and bronze medals.” – Dolly Parton explained
The video begins with Dolly Parton singing in an empty stadium. As the tenor of the song builds, the video is infused with a spectacle of moving pictures that only the Olympics can provide – spectacular Opening and Closing Ceremonies from the past, iconic highlights known the world over, and athletes enduring adversity, demonstrating perseverance, and becoming champions.
Olympians and teams featured in the video include Simone Biles, Suni Lee, Sydney McLaughlin-Levrone, Noah Lyles, Katie Ledecky, the women’s soccer team, men’s and women’s basketball teams, and a host of international athletes. The video also features Parton performing in front of a sparkling Eiffel Tower and concludes with her surrounded by fans in a full stadium all singing “We Are The Champions” until it crescendos and transitions into “We Will Rock You.”
“We Are The Champions/We Will Rock You”
“Dolly Parton is an American icon whose popularity and recognition across generations is unmatched. She is also a close member of the NBCUniversal family, an Olympic super-fan, and has a new version of two of the greatest sports anthems of all time. So, she was the perfect choice to get America excited about Team USA and next summer’s Paris Olympics.” – stated Jenny Storms, CMO, Entertainment and Sports, NBCUniversal
‘We Are The Champions/We Will Rock You’ is Dolly Parton’s cover of the famous Rock anthems by Queen and will appear on her upcoming album, “Rockstar,” which was inspired by her 2022 induction into the Rock & Roll Hall of Fame. The album is set for global release on November 17, 2023.
A huge fan of the Olympics and Team USA, Parton aligned with NBCU to produce an Olympic-themed video that celebrates the athletes and gets people excited about next year’s Games in Paris. Various lengths of the video are debuting today across NBCUniversal’s unprecedented array of platforms — exactly one year before the Opening Ceremony in Paris.
Dolly Parton – “Rockstar” album
NBCU will have a one-year-out campaign on August 28, 2023, to promote its coverage of the Paris 2024 Paralympic Games, with details set to be released next month.
The 2024 Paris Olympics and Paralympics will be presented across the networks of NBCUniversal and Peacock in the summer of 2024. NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028), and Brisbane (2032). The host city for the 2030 Winter Olympics has not been selected. NBCUniversal’s coverage of the Paris Paralympics runs from August 28 – September 8, 2024.
About Dolly Parton
Dolly Parton is the most honored and revered female Country singer-songwriter of all time and was recently inducted into the Rock and Roll Hall of Fame. Achieving 27 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard Country charts, a record for a female artist. Parton is the first artist to have topped Billboard’s Adult Contemporary, Christian AC Songs, Hot Country Songs, Christian Airplay, Country Airplay, and Dance/Mix Show Airplay radio charts. Parton also became the first Country artist honored as Grammy MusiCares Person of the Year given out by NARAS. She has 48 career Top 10 Country albums, a record for any artist, and 110 career-charted singles over the past 50+ years.
In 2014 the RIAA recognized her impact on recorded music with a plaque commemorating more than 100 million units sold worldwide. She has garnered eleven Grammy Awards and 51 nominations, including the Lifetime Achievement Award, 10 Country Music Association Awards, including Entertainer of the Year; five Academy of Country Music Awards, also including a nod for Entertainer of the Year; four People’s Choice Awards; and three American Music Awards. In 1999, Parton was inducted as a member of the coveted Country Music Hall of Fame.
About NBC Olympics
A division of NBC Sports, NBC Olympics is responsible for producing, programming, and promoting NBCUniversal’s coverage of the Olympic and Paralympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic sports programming throughout the year, which is presented across NBC, USA Network, CNBC, Peacock, and NBC Sports digital platforms.