Black Pumas press photo
Photo by Joy Domingue

Encounter the Powerful Spell of Black Pumas’ “Hello” Music Video

Black Pumas (@blackpumas) is a seven-time GRAMMY-nominated duo comprised of singer-songwriter/producer Eric Burton and guitarist/producer Adrian Quesada. Not too long ago, they released an enchanting music video for their “Hello” single.

Black Pumas – “Hello” single

For the video, Eric Burton and director Luke Lidell collaborated on the concept Burton describes as, “across the celestial expanse, two souls find themselves drawn together by an unstoppable force, destined to entwine.” Featuring stop animation and a space-theme aura, the visuals perfectly frame the ethereal vibe of the song.

On “Hello,” Black Pumas creates an otherworldly sound, casting a powerful spell with the track’s sublime synth tones and celestial harmonies (courtesy of Black Pumas background vocalists Lauren Cervantes and Angela Miller).

Black Pumas

Black Pumas - “Hello” Music Video still shot
Still Shot by Luke Lidell

Written by Burton, Quesada put additional touches on the track explaining, “Eric brought in that odd synth loop, and I loved the idea of building a song around something so out of the ordinary for us,” he says. “It was probably the most challenging song for me to finish, but mostly because I was completely obsessed with it and needed to get it right.”

“Hello” is one of the many highlights on Black Pumas’ widely acclaimed album, “Chronicles of a Diamond,” via ATO Records.

Black Pumas – “Chronicles of a Diamond” album

Black Pumas - “Chronicles of a Diamond” album cover art

In creating the follow-up to one of the most celebrated debuts in recent years, Black Pumas made a point of tuning out any sense of anticipation from the outside world. “I knew the first record was good when we finished it, but I had no idea people would respond like they did,” says Quesada. “This time around there was a lot of pressure and expectation that we hadn’t felt before, which was overwhelming at times, but we did our best to tune that out and focus on trusting ourselves like we always have.” As a result, “Chronicles of a Diamond” wholly echoes an essential intention behind its creation. “More than anything I wanted to make something we’d be thrilled to play live 200 days a year,” says Burton. “I wanted to be able to laugh, cry, bob my head, do the thing: it was all very much a selfish endeavor.”

It’s a busy time for Black Pumas. The band is up for yet another GRAMMY for Best Rock Performance for “More Than A Love Song” from the new album. The track has amassed 3.5+ million streams and landed at #1 on Triple A Radio, #1 on Billboard’s Adult Alternative Chart, and #1 on Americana Radio.

“More Than A Love Song” music video

Black Pumas will be performing on Late Night With Seth Meyers on January 17th and The Kelly Clarkson Show on January 18th. In the fall they dazzled audiences with their stellar performances on The Tonight Show Starring Jimmy Fallon and NBC NEWS’ TODAY where they performed “More Than A Love Song” along with “Mrs Postman.”

Black Pumas – Mrs. Postman (Official Video)

Black Pumas will bring their exhilarating live show to more major cities in the coming weeks including Philadelphia, Chicago, New York, Los Angeles, and more before heading to Europe in March. They’ll return to the U.S. for a 2-night stint at Nashville’s Ryman Auditorium in April and Brandi Carlile’s Mothership Weekend festival in May, with more dates throughout the summer.

Black Pumas – “Colors” – GRAMMYs Performance

Black Pumas have made a major cultural impact, selling one million albums worldwide.  “Colors,” from their 2019 debut, is a gold-certified anthem that was nominated for Record of the Year with over 450 million streams.

The band’s meteoric rise saw them playing thrilling sold-out tours across North and South America and Europe, as well as performances at the GRAMMY Awards and President Biden’s inauguration. They are also winners of the 2020 Emerging Act of the Year from the Americana Music Association. Quesada recently won a Latin GRAMMY for “Best Rock Song” for his collaboration with Diamanté Eléctrico.

Black Pumas – “Hello”

We recommend adding Black Pumas’ “Hello” single to your favorite alternative R&B playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music and positive entertainment news. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Also, don’t forget to subscribe to our newsletter, support our merchandise, and become a Patron of Bong Mines Entertainment. Disclaimer: This post contains Apple Music affiliate links. We may earn an affiliate commission when you buy through links on our site. That little compensation will be used towards keeping this website up and running.

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