APOKI is the first-ever and currently no. 1 virtual K-pop artist in Korea. Not too long ago, she released an all-English R&B single, entitled, “West Swing,” featuring E-40, a rap legend from the San Francisco Bay Area. The latest trends in music and video that are blended into each work are one fun aspect of the APOKI world, and the video for “West Swing” pays homage to that.
APOKI – “West Swing” music video featuring E-40
With this new single, APOKI not only tries out new music genres but also offers the retro style fashion that the current MZ generation loves by wearing Dolce & Gabbana suits and Tommy Hilfiger sweat suits in the video.
‘West Swing’ is APOKI’s fourth single. The song allows APOKI to introduce a younger generation of listeners to the revamped New Jack Swing, the beat-driven R&B sound that took the late ‘80s and ‘90s by storm. The song was mixed by multi-Grammy award winner and audio engineer, Dave Way (Michael Jackson, TLC, Teddy Riley, Babyface). The mastering was headed by Randy Merrill of Sterling Sound, another multi-Grammy winner.
APOKI is the concept of a rabbit-like being living somewhere in space and belongs to VV Entertainment, a Korean tech startup owned by AFUN INTERACTIVE. She is a pioneering virtual artist who combines K-pop music and choreography with high-tech, beautiful visuals, and relatable fashions and personalities. Her fashion applies the latest and most trendy Korean styles such as crop tops and baggy pants. Also, APOKI appeals the high-quality dance skill through her social media and every released single. Furthermore, she has a social media following topping four million. In June 2022, she was ranked number one in the “Top 10 Virtual Influencers in Korea” by the American virtual influencer information site, Virtual Humans.
APOKI – “Get It Out” music video
Since her debut in February of 2021 with the digital single “Get It Out,” APOKI has released three singles and two Japanese versions of songs, while expanding her fan base not only in Korea and Japan, but also in the United States, Brazil, Indonesia, the Philippines, Thailand, Mexico, and all over the world. Although she is a virtual artist, her endearing character has built a fan base made up of mainly women of the MZ generation from all around the world, much like other K-pop artists.
“Sony Group is not only a company that delivers innovative and trustworthy electronics but is also a strong global power in all areas of content, including music, games, and movies. We are looking forward to the various synergies that AFUN INTERACTIVE and Sony will create together as we pioneer a new genre of virtual entertainment. Thanks to Sony’s strong trust and commitment to creating new markets together, we will continue to respond with good content and new technology.” – stated DK Kwon, CEO of AFUN INTERACTIVE
It is also interesting to note that behind this work is a collaboration between the Korean tech startup, AFUN INTERACTIVE, and a major Japanese entertainment solutions company, Sony Music Solutions. AFUN INTERACTIVE, which has received numerous awards for their innovative technologies, and Sony Music Solutions, which has extensive knowledge of the Japanese market, where virtual artists and influencers are becoming increasingly active worldwide, have signed a business partnership agreement to support APOKI’s rapid growth.
“West Swing” single
We recommend adding APOKI’s “West Swing” single to your favorite contemporary R&B playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Disclaimer:This post, contains affiliate links, and we may be compensated if you make a purchase through links on our website.