NorthsideBenji (@northsidebenji), a Canadian Trap&B musician, makes a compelling return with the official music video for his new introspective single, “Harder To Please.”
NorthsideBenji – “Harder To Please” (Official Video)
“Harder To Please” dives deep into themes of emotional weight, personal growth, and the shifting expectations that come with experience and success. As Benji has evolved through life and career milestones, he’s developed a sharper sense of discernment, becoming less easily satisfied because of seeing and experiencing more. “Harder To Please” follows the recent release, “Latest Trends,” which created anticipation for what’s coming next from Benji and sets the tone for his upcoming album, “Misery Loves Company,” slated for release on September 19, 2025.
NorthsideBenji’s connection to the UK music scene runs deep. With family roots in Manchester, his ties to British culture have fueled several major collaborations, including work with Nines, Headie One, Unknown T, and Nafe Smallz. His past features on tracks like “Don’t Change” and “Flex” from Nine’s acclaimed album Crabs in a Bucket, and “Millions” from his own catalog, highlight this transatlantic influence.
NorthSideBenji – “Fire In The Booth pt2”
Benji’s reputation continues to rise globally. His ‘Fire In The Booth’ session is one of the top five most-viewed of all time, and his COLORS performance has accumulated over 4 million streams to date.
NorthSideBenji – “Raids” | A COLORS SHOW
To support the album release, NorthsideBenji will kick off a Canadian tour with a headline performance in London, Ontario, on October 8. This will be followed by a further seven dates across Canada.
About NorthsideBenji
Born Jaiden Watson, NorthsideBenji, who hails from a prominent area in the Peel Region of Toronto, Ontario, widely known as “The Zone,” began making music in his early teens, quickly building momentum in the Canadian hip-hop scene alongside close friend and collaborator the late Houdini.
Stepping away from the street life, NorthsideBenji began to pursue the music industry full-fledged. Today, he has amassed over 150 million streams, 45 million YouTube views, and a rapidly growing international fanbase. With a Melodic sound that blends vulnerability and innovation, he continues to redefine what Canadian hip-hop can look and sound like on the world stage.
NorthsideBenji – “Misery Loves Company” Album
The album’s concept is rooted in the emotional aftermath of struggle and self-discovery, emphasizing how negative energy from others can have a draining effect. Crafted across several cities – including Dubai, London, Vancouver, and Los Angeles – the project reflects a blend of global influences and deeply personal storytelling. Each track is shaped by the energy of its environment, creating an immersive, experimental body of work that pushes the boundaries of Benji’s genre-defining Trap&B sound.
The album includes standout features from Tory Lanez, Nafe Smallz, and NoCap, with a strong emphasis on Canadian production talent. Frequent collaborators Money Musik of Toronto & Elix2 of Vancouver return, bringing their long-established creative synergy to the forefront. The recording process was spontaneous and organic. One session with UK artist Nafe Smallz came together in London. Nafe heard the production and instantly connected with it.
We recommend adding NorthsideBenji’s “Harder To Please” single to your favorite contemporary R&B rap playlist. We would love to hear your thoughts! Comment below and let us know how you feel. Your feedback helps us bring you more of what you love to discover. As always, thanks for reading another great article on Bong Mines Entertainment, your go-to source for new music and entertainment news. Connect with us on X, YouTube, Instagram, and Facebook to share your thoughts and stay updated. Subscribe to our newsletter, grab some merch, and support us as a Patron of Bong Mines Entertainment, “the hot spot for new music.” Remember, (P)ositive (E)nergy (A)lways (C)reates (E)levation—P.E.A.C.E.
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