J-pop favorites WEST. kicks off 2026 with their first release of the year, “Aisyu,” a track that leans into deep emotion while keeping their signature Kansai energy intact 🇯🇵✨. Now available worldwide, the song opens a new chapter for both longtime fans in Japan and international listeners discovering the group’s evolving sound.
🎥 Watch WEST. – 愛執［Official Music Video］
Driven by a hard-hitting beat and emotionally charged lyrics, “Aisyu” (pronounced ai-shu, meaning “affection”) explores the intensity of love that sits somewhere between desire and obsession 💔🔥. The song captures the push-and-pull of complicated relationships, blending vulnerability with confidence in a way that feels dramatic yet polished.
Adding to its impact, “Aisyu” serves as the theme song for the romance-suspense drama All Because of You (Zenbu, Anata no tame dakara), currently airing on TV Asahi 📺. The series stars WEST. member Ryusei Fujii, giving the track extra emotional weight and narrative depth. The song’s mysterious tone pairs seamlessly with the drama’s tension, making it a natural fit for late-night viewing and repeat listens 🌙🎧.
Sonically, “Aisyu” introduces a slightly darker and more restrained mood compared to WEST.’s typically colorful and upbeat catalog. That balance—between flirtation, obsession, and polished pop—marks this release as a meaningful step forward, especially following the group’s move to digital platforms and global streaming access last year 🌍🎶.
Stream WEST.’s “Aisyu” Single On Apple Music
Debuting in 2014, WEST. is a seven-member group under STARTO ENTERTAINMENT, known for their charisma, humor, and strong group chemistry. With over a decade of experience, they continue to evolve while staying true to the personality fans love 💫.
Whether you’re a longtime J-pop supporter or a new listener tuning in from overseas, “Aisyu” offers an emotional entry point into WEST.’s world—intense, dramatic, and undeniably catchy 🎵💥.
What was YOUR first reaction to Aisyu? 🗣️ Did the song leave you stunned, or are you looping it on repeat? Join the conversation in the comments below, and let’s keep the P.E.A.C.E. Vibe flowing! ✌️✨
Your feedback shapes what we spotlight next. Bong Mines Entertainment isn’t just about reporting music; it’s about discovering what’s next before everyone else. This is where new sounds live first. Thanks for tapping in with another Bong Mines Entertainment feature—your go-to source for fresh music and culture that moves the needle. Follow us on X, YouTube, Instagram, and Facebook to stay locked in. Subscribe to the newsletter, rep the merch, and support us as a Patron—because the next discovery is already loading. Always remember that (P)ositive (E)nergy (A)lways (C)reates (E)levation—P.E.A.C.E.
Support the music you love. This article includes Apple Music affiliate links. If you listen or purchase through them, Bong Mines Entertainment may earn a small commission—at no extra cost to you. It directly supports our mission to spotlight new artists and bring you more exclusive discoveries. We appreciate you tapping in.