Critically acclaimed Iranian-Dutch artist Sevdaliza (@sevdaliza) returns with an official music video for her latest Urbano Latino song “Heroina” with Argentinian powerhouse La Joaqui (@lajoaqui).
Sevdaliza and La Joaqui – “Heroina” Song
The striking visual, directed by visionary Tanu Muino (Doja Cat, Rosalía, Lady Gaga, Cardi B, Jennie, Dua Lipa) expands the track’s powerful feminine mythology through symbolism and choreography.
Sevdaliza takes center stage alongside La Joaqui and a cast of dancers, embodying her alter ego through bold movement and the commanding presence of heels, used as a symbol of feminine strength. The heel recurs as a disruptive force, breaking through boundaries.
In the video’s final moments, a man sits before a display of heels, attempting to wear them, only to fail, a representation of the weight and complexity of womanhood that cannot simply be claimed.
Sevdaliza and La Joaqui – “Heroina” Song
“Heroina” is inspired by the battles of the harsh realities of the music business while navigating motherhood. Sevdaliza channeled her struggles into creating HEROINA: a powerful alter ego born from resilience and a refusal to give up. “Heroina” is a bold, defiant anthem of anti-patriarchy, an ode to feminine power in all its raw, unfiltered forms.
The song marks a pivotal moment in Sevdaliza’s career. After nearly 15 years of forging her path as an independent artist, a period marked by both creative triumphs and industry hardships, she found herself at a crossroads. Produced with flair and haunting urgency, “Heroina” is a poetic disturbance: a personal and spiritual rebellion that redefines beauty and strength. The track is a tribute to those who transcend binaries and borders, and who refuse to be confined by the male gaze.
Ultimately, “Heroina” is a movement. It creates space for misfits, mystics, and modern goddesses by channeling collective resilience and empowerment through disruption. Serving as a glimpse into Sevdaliza’s forthcoming album, the track sets the tone for a body of work that promises to be as fearless, genre-defying, and transformative as the artist herself.
Sevdaliza
Sevdaliza, the Iranian-born, Dutch-raised multidisciplinary artist, is celebrated for her genre-defying music and artistic versatility. With over 1.5 billion career streams, she rose to critical acclaim with the groundbreaking albums “ISON” (2017) and “Shabrang” (2020). Her 2024 single “Alibi” became a global sensation, topping Shazam’s Song of the Summer chart, ranking as TikTok’s #3 global song of the year, and marking Sevdaliza’s first entry on the Billboard Hot 100.
That year also saw her make her U.S. television debut on The Tonight Show Starring Jimmy Fallon and perform at Rock in Rio alongside Karol G. Known for collaborations with Grimes, Anitta, Tiësto, and Tokischa, Sevdaliza’s artistry transcends music, extending into haute couture, where she’s walked in Paris Fashion Week for Y/Project and Iris Van Hepen, and graced campaigns and covers for prestigious publications including international editions of Elle and Harper’s Bazaar. An advocate for LGBTQ+ rights and marginalized communities, Sevdaliza’s multilingual fluency and diverse cultural background make her a unique global voice, blending music, fashion, technology, and social activism.
Sevdaliza is set to ignite stages across the globe this summer, bringing the raw, magnetic energy of HEROINA to a series of unmissable festival performances. Get tickets from StubHub.com to see Sevdaliza perform live.
La Joaqui
Argentine cultural force La Joaqui is a genre-bending trailblazer reshaping the sound of Latin America. From the underground world of Red Bull freestyle battles to dominating Argentina’s charts, La Joaqui fuses cumbia, RKT, and urbano with raw emotional grit and razor-sharp flow.
Fresh off a sold-out debut at Buenos Aires’ Movistar Arena with 15,000 fans, La Joaqui continues to break barriers with fearless collaborations and remains a defining voice in Latin trap and reggaetón, building a global cult following while opening doors for women across the genre.
Sevdaliza and La Joaqui – “Heroina” Song
We recommend adding Sevdaliza’s “Heroina” song to your favorite Urbano Latino playlist. We would love to hear your thoughts! Comment below and let us know how you feel. Your feedback helps us bring you more of what you love to discover. As always, thanks for reading another great article on BongMinesEntertainment.com, your go-to source for new music and entertainment news. Remember, (P)ositive (E)nergy (A)lways (C)reates (E)levation—P.E.A.C.E.
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