Marketing Survey – Most Used Mobile Apps by Industry

Mobile apps have become an integral part of our daily lives, revolutionizing the way we interact with the digital world. From accessing information to managing our personal and professional lives, mobile apps have become an indispensable tool. As technology continues to evolve, the mobile app landscape has expanded, offering a diverse range of solutions across various industries.

For businesses, mobile apps have become a powerful tool to engage with their customers, streamline operations, and gain a competitive edge. By providing personalized experiences, businesses can build stronger relationships with their customers, increase brand loyalty, and drive sales. Additionally, mobile apps can enhance productivity, improve communication, and optimize workflows, ultimately leading to increased efficiency and profitability.

This survey delves into the most used mobile apps across different industries, supported by data and statistics to highlight trends and user preferences.

Popular Mobile Apps Across Industries

When it comes to mobile technology, certain apps have emerged as industry leaders, captivating users and transforming the way we interact with various sectors. Let’s explore the most popular mobile apps across different industries.

Mobile Apps in the Retail Industry

Retail apps are increasingly focusing on improving user experience through personalized recommendations, easy navigation, and secure payment options. The rise of mobile shopping has been accelerated by the pandemic, leading to a significant increase in app downloads and usage.

Here are the most used mobile apps in the retail industry:

  1. Amazon: The e-commerce giant’s mobile app offers a seamless shopping experience, allowing users to browse, purchase, and track their orders with ease. It dominates the retail sector with over 150 million users in the U.S. alone.
  2. Walmart: Walmart’s mobile app provides a comprehensive shopping experience, including in-store navigation, online ordering, and curbside pickup. According to Statista, the Walmart app usage increased by 52% year-over-year.
  3. Starbucks: The Starbucks mobile app enables customers to order and pay for their beverages, earn rewards, and manage their accounts on the go. Approximately 25% of U.S. Starbucks transactions are made through the app. It has over 24 million active Starbucks Rewards members, contributing significantly to the company’s revenue.

Mobile Apps in the Healthcare Industry

Healthcare apps have become essential tools for managing patient health, facilitating telehealth consultations, and ensuring medication adherence. Here are the most popular mobile apps in this sector.

  1. MyChart: Being used by over 50 million patients, the MyChart app allows patients to access their medical records, schedule appointments, and communicate with their healthcare providers.
  2. Fitbit: The Fitbit app tracks fitness activities, monitors health metrics, and provides personalized insights to help users achieve their wellness goals. As of 2024, the Fitbit app has over 30 million active users globally. The app has been downloaded over 100 million times on both iOS and Android platforms.
  3. Calm: This meditation and sleep app offers a wide range of guided meditations, sleep stories, and mindfulness exercises to promote mental well-being. In 2024, Calm generated over $200 million in revenue, as stated by Business of Apps. Today, Calm holds a significant share of the meditation and mindfulness app market, competing directly with apps like Headspace.

Mobile Apps in the Travel Industry

Travel apps are essential for bookings, navigation, and finding local attractions. The convenience and comprehensive information provided by these apps have made them indispensable for travelers.

Here are the most popular travel mobile apps:

  • com: It allows users to easily search for and book accommodations, including hotels, apartments, and vacation rentals, directly from their smartphones. According to Digital Biz Models, Booking has access to over 28 million listings worldwide and offers special discounts only on the app.
  • TripAdvisor: TripAdvisor’s mobile app provides reviews, ratings, and recommendations for hotels, restaurants, and attractions, helping travelers make informed decisions. It offers over 859 million reviews and opinions from travelers all around the world.
  • Airbnb: The Airbnb app enables users to search, book, and manage their vacation rentals, offering a unique alternative to traditional hotel stays. The company has seen a 30% increase in bookings through their app.

Mobile Apps in the Entertainment Industry

Entertainment apps are pivotal for streaming content and music. Their vast libraries and personalized recommendations keep users engaged and subscribed. Here you’ll find the most popular and used mobile apps in the entertainment industry.

  • Netflix: The Netflix app provides users with access to a vast library of movies, TV shows, and original content, allowing for seamless streaming on the go. It has over 223 million global subscribers.
  • Spotify: With more than 450 million active users, Spotify’s mobile app offers a personalized music streaming experience, with curated playlists, podcasts, and the ability to download content for offline listening.
  • YouTube: The YouTube app enables users to watch, share, and discover a wide range of video content, from educational tutorials to viral entertainment. What’s more, Sprout Social reported that YouTube has over 2 billion logged-in monthly users.

Mobile Apps in the Fitness Industry

Fitness apps are crucial for tracking physical activity, diet, and overall health. They provide personalized fitness plans, social features, and integration with wearable devices.

Here are the most popular fitness-themed mobile apps you can download:

  • Nike Training Club: The Nike Training Club app offers a comprehensive collection of workout routines, guided by professional trainers, to help users achieve their fitness goals. According to Tarenity, the app has more than 30 million active users worldwide, 60% of which are aged between 25-44.
  • MyFitnessPal: MyFitnessPal’s mobile app enables users to track their calorie intake, monitor their physical activity, and receive personalized insights to support their weight management journey. It has more than 50 million downloads on both iOS and Android platforms. On average, users log in to the app 4.3 times per day.
  • Peloton: The Peloton app provides access to a wide range of live and on-demand fitness classes, allowing users to experience the energy of a Peloton workout from the comfort of their homes. This mobile app has over 6 million members who complete an average of 24 workouts per month.

Mobile Apps in the Gaming and Casino Industry

Casino and gaming apps offer users a wide range of betting and gaming options. The integration of secure payment systems and engaging gameplay has driven their popularity. Please find the most popular mobile apps in this industry:

  • Pokemon GO: The augmented reality game Pokemon GO has captivated users, encouraging them to explore their surroundings and catch virtual creatures. Since its launch, the app generated over $6 billion in revenue, is available in over 150 countries and translated into 19 languages.
  • Betfair: It’s one of the world’s leading online gambling companies, offering a comprehensive mobile app for sports betting, casino games, and poker. With more than 53 million users globally, Betfair holds a significant share of the global online gaming market. According to Slotswise, Betfair is the most popular slot app with over 10 million downloads on both iOS and Android platforms.
  • DraftKings: The DraftKings app allows users to participate in fantasy sports leagues and place bets on various sporting events, providing an engaging and interactive gaming experience. It saw a 40% increase in daily users in 2024 and has over 5 million downloads worldwide.

Mobile Apps in the Food Industry

The food industry has seen a dramatic transformation with the advent of mobile apps. These applications have revolutionized how consumers discover, order, and enjoy food, offering unparalleled convenience and a wide range of choices at their fingertips.

Please find the most popular mobile apps in the food industry:

  • Uber Eats: Uber Eats’ mobile app allows users to order food from local restaurants and have it delivered directly to their doorstep. Launched in 2014 by Uber, the app has rapidly expanded its reach globally, and today it has more than 100 million downloads on both iOS and Android platforms.
  • Yelp: The Yelp app helps users discover and review restaurants, cafes, and other food establishments, providing valuable information for dining decisions. It hosts over 214 million reviews of businesses worldwide.
  • GrubHub: GrubHub’s mobile app holds approximately 16% of the U.S. food delivery market. It offers a wide selection of local restaurants, making it easy for users to order and have their meals delivered.

Mobile Apps in the Education Industry

Educational apps provide accessible learning opportunities across various subjects. They offer interactive lessons, quizzes, and certifications to enhance learning experiences.

Here are the most used educational mobile apps:

  • Coursera: The Coursera app provides access to a vast library of online courses, allowing users to learn new skills and earn certificates from top universities and institutions. It collaborated with over 200 universities and offers more than 5,200 courses and specializations.
  • Duolingo: Duolingo’s mobile app offers a gamified language-learning experience, making it fun and engaging for users to develop their linguistic abilities. The app generated approximately $369 million in 2023 and has been used by around 40 million users every month.
  • Quizlet: The Quizlet app offers a wide range of study tools, including flashcards, practice quizzes, and collaborative learning features, to help students master various subjects. It contains more than 500 million user-generated study sets and has 60 million active users.

The mobile app landscape continues to evolve, with innovative solutions transforming the way we interact with various industries. As businesses strive to stay ahead of the curve, the development and implementation of mobile apps have become a crucial part of their digital strategies.

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