Iris Gold is a Denmark-raised singer-songwriter from London, England. Not too long ago, she released a stylish music video for her “Lover of My Own” single, co-written and produced by Eurythmics co-founder, Dave Stewart. The song was recorded at Bay Street Studios in the Caribbean.
Iris Gold – “Lover of My Own” music video
“As a Black girl singer/rapper, I have often been told I should stick to a particular visual genre. Which sucks ‘cause we are so much more. I see many artists being pigeonholed, but I also see some amazing artists that are free and experiment. I’m one of those. I love fantasy in every sense of the word. As a little girl, I was obsessed with drawing princesses in fairytale dresses. I didn’t see many princesses who looked like me growing up, so in this video, I could finally fulfill that fantasy.” – Iris Gold explained
The Nicolas Tobias Følsgaard-directed music video finds Iris Gold making a strong statement by letting everyone around her know that they can be whoever they choose to be.
‘Lover of My Own’ contains a flirtatious narrative, ear-pleasing vocals, and tuneful melodies that will resonate well with listeners. The likable tune possesses guitar-laden instrumentation flavored with an indie-alternative vibration. Furthermore, “Lover of My Own” serves as a tasty appetizer to what listeners can expect to hear on Iris Gold’s yet-to-be-titled sophomore album, set to be released in early 2022.
“To give y’all what you need, I’ll even get on my knees and bleed. I got an extra mouth to feed, I had a choice and I took the seed.”
“I’m a natural-born flirt, but I give it all to my audience now, tiger style. I razzle and dazzle then say bye-bye ‘cause I got someone waiting back home. Yeah, I got a lover of my own. This song is all about self-love. Giving energy to your surroundings is cool but you gotta listen to your own needs in order to keep giving. Be your own lover sometimes and love who you wanna love.” – Iris Gold explained
Iris Gold quickly made noise in the music industry. So far, she has attracted attention from Miguel, Doja Cat, Taylor Swift, and Robbie Williams. Recently, she was featured in VOGUE Scandinavia, where she discussed her style and fashion. During this time, she toured 17 European countries in 20 days during her pregnancy and landed on the cover of Gaffa Magazine Sept ’21 issue (the Scandinavian version of Rolling Stone Magazine). Also, she sold-out the ‘21-‘22 “Black Voices” tour and earned sync placement for a Vodafone commercial campaign airing on TV in Germany throughout September and October.
“But now I gotta go back home and you know why. You know why. I got a lover of my own.”
“Iris and I got to talking about her great flirtatious stage presence and how she loves to play with the audience. We then started to write a song about it, and the payoff was the fact that you build the audience/someone to the point of climax and then say, ‘Oops, I gotta go ‘cause I have a boyfriend/girlfriend back home waiting for me.’ We were falling about laughing and in a great mood making this track. I played all the instruments and Iris put down an amazing vocal first take.” – Dave Stewart explained
Gold’s ongoing relationship with Stewart is just another win for the talented artist, who has continually impressed the music industry with her revelatory approach to genre-blending. Few can harness the unique vision of musical pioneers quite like the iconic Stewart, which is why Gold has jumped at the opportunity to work with him. Together, they’ll continue to develop her peerless style, tapping into her “hippie hop” vibe to further build on Gold’s one-of-a-kind sound.
A multi-faceted entertainer, Iris Gold is poised to make her mark. Capitalizing on the recent buzz surrounding the emerging talent, William Morris Endeavor recently signed Gold for worldwide representation.
“Lover of My Own” single
We recommend adding Iris Gold’s “Lover of My Own” single to your favorite indie-alternative playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, “That’s All Folks!” Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music. Furthermore, always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E).