Ina Shai press photo outside with the ocean in the background
Photo by Maj Jukic

Ina Shai releases an intimate R&B ballad, entitled, “What Is”

Ina Shai is a London-based singer-songwriter from Slovenia. Not too long ago, she released an intimate R&B ballad, entitled, “What Is.”

Ina Shai – “What Is” single

“The song ‘What Is’ was inspired by a deep, one-of-a-kind soulmate love. It talks about the beauty and intricacy of love as it leaves us wondering: »how do we know this is the real thing«? This song means a lot to me as I’ve written it while still in a relationship. And now, it sort of represents my goodbye to the person I was and everything I thought I knew about love. I think that showing love to yourself is the most important thing as only then we can truly love everyone around us.” – Ina Shai explained

‘What Is’ contains a relationship-based narrative, ear-pleasing vocals, and tuneful melodies that will resonate well with fans of Snoh Aalegra, Adele, and Jojo. The passion-induced tune possesses laidback instrumentation flavored with organic sax solo and jazzy contemporary R&B vibration. Furthermore, “What Is” serves as the perfect reintroduction to the next wave of music from Ina Shai, perfectly sealed with a kiss.

Ina Shai

Ina Shai press photo outside with the ocean in the background
Photo by Maj Jukic

Ina Shai moved to London at a young age to study music and develop her sound further. Since then, she’s been achieving acclaim with her soulful vocals and captivating performances. After releasing her debut EP, Overload, in late 2016, she became Artist of the Week on BBC Radio Introducing London. Also, she was selected for a private writing camp with multi-platinum songwriter, Carla Marie Williams (Beyoncé, Britney Spears, Naughty Boy, Girls Aloud).

Ina Shai

Ina Shai press photo outside with the ocean in the background
Photo by Maj Jukic

Ina Shai has played at the Ronnie Scott’s Jazz Club, Under the Bridge, and Hay Festival. Most recently, she performed at the West End Apollo Theatre and Pride London. Shai knows how to hit all the right strings with her powerfully soulful voice, which always leaves the audience wanting more.

“What Is” single

Ina Shai - “What Is” song cover art
Photo by Maj Jukic

On the 22nd of June, the music video for “What Is” will be released to accompany the single. Award-winning writer/director, Maj Jukic, directed the video. It was shot in the beautiful South Coast of England in Bournemouth and Lulworth in Dorset.

We recommend adding Ina Shai’s “What Is” single to your favorite R&B playlist. Also, let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, “That’s All Folks!” Thanks for reading another great article on Bong Mines Entertainment. And always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E).


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