GRAMMY-nominated global superstar Demi Lovato (@ddlovato) has released her ninth studio album “It’s Not That Deep,” via DLG Recordings/Island Records. Executive produced by Zhone (Kylie Minogue, Troye Sivan, Kesha), the 11-track album revisits the dance-pop sound laced throughout Demi’s previous hit records and brings a celebratory energy that’s about taking full control while letting inhibitions go.
Demi Lovato – “Fast” (Official Music Video)
The album’s release is preceded by its sleek and sexy electro-pop lead single “Fast.” The Daniel Sachon-directed music video of the song follows a brand-new Demi, free of the scars of her past and unfazed by the chaos. The visual sets the tone of her new era, emerging with a clean slate, sharp clarity, and full control. Her final glance to the viewer is the only recognition of the outside world, and it comes entirely on her terms – the era has begun.
Demi Lovato – “Here All Night” Official Music Video
The fierce and infectious anthemic pop banger “Here All Night” evokes a personal mantra for Demi, as she returns to the carefree charm that once defined her earlier eras and finds the joy in life’s pleasures. The song solidifies “It’s Not That Deep” as the dance-pop era of the year, pairing Demi’s powerhouse vocals with pulsing production to create a euphoric anthem for nights that never end.
Demi Lovato – “Kiss” (Official Music Video)
The fan-demanded single “Kiss,” from which the album title was born through the lyric “It’s not that deep, unless you want it to be,” is packed with sonic affection.
Demi Lovato – “It’s Not That Deep” Album
Speaking about the album, Demi said: “This album represents an exciting chapter for me, which has been filled with joy, freedom, and lightness. Creating this album was the most fun I’ve ever had in the studio. Zhone is an incredible collaborator, and it was so effortless working together to create a genuinely fun, celebratory album that is true to where I am now.”
Demi continued, “‘It’s Not That Deep’ is about letting go of inhibitions and bringing out the carefree energy that lives in all of us and makes us want to dance all night long. I’m so excited for you all to finally dance with me.”
Demi celebrated the release of the album with a one-night-only performance at the Hollywood Palladium on October 25, which sold out in just 20 minutes and prompted widespread demand for a tour, with over 200,000 registered accounts in the show’s ticket queue.
About Demi Lovato
Demi Lovato is a GRAMMY-nominated and award-winning musician, actor, and New York Times best-selling author. She was first known for her onscreen talents, and soon after became a global musical phenomenon for her remarkable vocal ability. With over 50 billion streams earned worldwide, Demi has previously released eight original studio albums, all of which debuted in the Top 10 of the Billboard 200, and fourof which boast over one billion streams on Spotify. With an audience of over 290 million on social media, Demi has established herself as a global sensation.
We recommend adding songs from Demi Lovato’s “It’s Not That Deep” album to your favorite dance pop playlist. We would love to hear your thoughts! Comment below and let us know how you feel. Your feedback helps us bring you more of what you love to discover. As always, thanks for reading another great article on Bong Mines Entertainment, your go-to source for new music and entertainment news. Connect with us on X, YouTube, Instagram, and Facebook to share your thoughts and stay updated. Subscribe to our newsletter, grab some merch, and support us as a Patron of Bong Mines Entertainment, “the hot spot for new music.” Remember, (P)ositive (E)nergy (A)lways (C)reates (E)levation—P.E.A.C.E.
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